PR & Influencer Manager | Candy Crush Saga

Craft:MarketingJob Description:In order tohelp drive further growth within the business, King is looking to hire an exceptionalPR&InfluencerManager. This is role plays a key part within thePRteam at King, with expanded focus onInfluencerand earned-ledstorytelling.Your role within our KingdomWe are looking for aPR&InfluencerManager to shape and amplify the Candy Crush Saga brand through strategic storytelling, earned media,Influencerpartnerships, and high-impact communication initiatives. This role is critical in driving cultural relevance, fostering organic conversations, and securing brand visibility through bothPRandInfluencerchannels. With a strong blend of creativity and strategic thinking, the ideal candidate will have exceptional project management skills to lead cross-functional initiatives, ensuring seamless execution of integrated brand, comms, andInfluencercampaigns.Your ResponsibilitiesInfluencerLead thetalent &Influencermarketing strategy,identifyingand activating talent who authentically champion the Candy Crush brandin the US.LeadInfluenceractivations and collaborations across platforms (YouTube, TikTok, Instagram), seamlessly managing end to end from planning to executionManageand build solid relationships withour agency partnerensuringInfluencercampaigns are executed seamlessly.Buildongoingstrong relationships withcelebritytalentandInfluencersensuringCandy Crush is top-of-mind.ManageInfluencerpartnership budgets and contracts in collaboration with procurement and legal teams.Oversee campaign measurement and reporting, using insights to refine strategy anddemonstrateimpact.PRExecutetheearned-first strategyandactivationsthat drive positive media coverage andrelevancyfor Candy Crushin the US.Execute thepress office ensuringaconsistentdrumbeat ofCandy news is secured across top-tier media verticals.Partner with internal teams to deliver integrated comms across key launches, innovations, and tentpole moments.Track performance and reportresultacross PR activity, providing insights to optimise future campaigns.Skills to Create ThrillsProven experience leading USInfluencerand talent strategies across YouTube, TikTok, and Instagram.Strong consumer PR background delivering earned-first campaigns that drive relevancy and coverage within entertainment, consumerlifestyleand culture verticals.Skilled in managing PR andInfluenceragencies to ensure seamless execution.Confident building lasting relationships withInfluencers, celebrity talent, and media.Experienced in planning and executing multi-channel campaigns from start to finish.Data-driven, with a focus on measurement, insights, and optimisation.Highly creative, with a knack for developing standout ideas that cut through culture and spark conversation.Deep understanding of digital, entertainment, andInfluencerculture in the US.Excellent communicator, highly organised, anddetail oriented.About KingWith a mission ofMaking the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such asFarm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found atKing.comor by following us onLinkedIn,@lifeatkingon Instagram, or@king_gameson X.

Job Description:

In order tohelp drive further growth within the business, King is looking to hire an exceptionalPR&InfluencerManager. This is role plays a key part within thePRteam at King, with expanded focus onInfluencerand earned-ledstorytelling.Your role within our KingdomWe are looking for aPR&InfluencerManager to shape and amplify the Candy Crush Saga brand through strategic storytelling, earned media,Influencerpartnerships, and high-impact communication initiatives. This role is critical in driving cultural relevance, fostering organic conversations, and securing brand visibility through bothPRandInfluencerchannels. With a strong blend of creativity and strategic thinking, the ideal candidate will have exceptional project management skills to lead cross-functional initiatives, ensuring seamless execution of integrated brand, comms, andInfluencercampaigns.Your ResponsibilitiesInfluencerLead thetalent &Influencermarketing strategy,identifyingand activating talent who authentically champion the Candy Crush brandin the US.LeadInfluenceractivations and collaborations across platforms (YouTube, TikTok, Instagram), seamlessly managing end to end from planning to executionManageand build solid relationships withour agency partnerensuringInfluencercampaigns are executed seamlessly.Buildongoingstrong relationships withcelebritytalentandInfluencersensuringCandy Crush is top-of-mind.ManageInfluencerpartnership budgets and contracts in collaboration with procurement and legal teams.Oversee campaign measurement and reporting, using insights to refine strategy anddemonstrateimpact.PRExecutetheearned-first strategyandactivationsthat drive positive media coverage andrelevancyfor Candy Crushin the US.Execute thepress office ensuringaconsistentdrumbeat ofCandy news is secured across top-tier media verticals.Partner with internal teams to deliver integrated comms across key launches, innovations, and tentpole moments.Track performance and reportresultacross PR activity, providing insights to optimise future campaigns.Skills to Create ThrillsProven experience leading USInfluencerand talent strategies across YouTube, TikTok, and Instagram.Strong consumer PR background delivering earned-first campaigns that drive relevancy and coverage within entertainment, consumerlifestyleand culture verticals.Skilled in managing PR andInfluenceragencies to ensure seamless execution.Confident building lasting relationships withInfluencers, celebrity talent, and media.Experienced in planning and executing multi-channel campaigns from start to finish.Data-driven, with a focus on measurement, insights, and optimisation.Highly creative, with a knack for developing standout ideas that cut through culture and spark conversation.Deep understanding of digital, entertainment, andInfluencerculture in the US.Excellent communicator, highly organised, anddetail oriented.

In order tohelp drive further growth within the business, King is looking to hire an exceptionalPR&InfluencerManager. This is role plays a key part within thePRteam at King, with expanded focus onInfluencerand earned-ledstorytelling.

Your role within our Kingdom

We are looking for aPR&InfluencerManager to shape and amplify the Candy Crush Saga brand through strategic storytelling, earned media,Influencerpartnerships, and high-impact communication initiatives. This role is critical in driving cultural relevance, fostering organic conversations, and securing brand visibility through bothPRandInfluencerchannels. With a strong blend of creativity and strategic thinking, the ideal candidate will have exceptional project management skills to lead cross-functional initiatives, ensuring seamless execution of integrated brand, comms, andInfluencercampaigns.

Your Responsibilities

Lead thetalent &Influencermarketing strategy,identifyingand activating talent who authentically champion the Candy Crush brandin the US.LeadInfluenceractivations and collaborations across platforms (YouTube, TikTok, Instagram), seamlessly managing end to end from planning to executionManageand build solid relationships withour agency partnerensuringInfluencercampaigns are executed seamlessly.Buildongoingstrong relationships withcelebritytalentandInfluencersensuringCandy Crush is top-of-mind.ManageInfluencerpartnership budgets and contracts in collaboration with procurement and legal teams.Oversee campaign measurement and reporting, using insights to refine strategy anddemonstrateimpact.

Lead thetalent &Influencermarketing strategy,identifyingand activating talent who authentically champion the Candy Crush brandin the US.

LeadInfluenceractivations and collaborations across platforms (YouTube, TikTok, Instagram), seamlessly managing end to end from planning to execution

Manageand build solid relationships withour agency partnerensuringInfluencercampaigns are executed seamlessly.

Buildongoingstrong relationships withcelebritytalentandInfluencersensuringCandy Crush is top-of-mind.

ManageInfluencerpartnership budgets and contracts in collaboration with procurement and legal teams.

Oversee campaign measurement and reporting, using insights to refine strategy anddemonstrateimpact.

Executetheearned-first strategyandactivationsthat drive positive media coverage andrelevancyfor Candy Crushin the US.

Execute thepress office ensuringaconsistentdrumbeat ofCandy news is secured across top-tier media verticals.

Partner with internal teams to deliver integrated comms across key launches, innovations, and tentpole moments.

Track performance and reportresultacross PR activity, providing insights to optimise future campaigns.

Skills to Create ThrillsProven experience leading USInfluencerand talent strategies across YouTube, TikTok, and Instagram.Strong consumer PR background delivering earned-first campaigns that drive relevancy and coverage within entertainment, consumerlifestyleand culture verticals.Skilled in managing PR andInfluenceragencies to ensure seamless execution.Confident building lasting relationships withInfluencers, celebrity talent, and media.Experienced in planning and executing multi-channel campaigns from start to finish.Data-driven, with a focus on measurement, insights, and optimisation.Highly creative, with a knack for developing standout ideas that cut through culture and spark conversation.Deep understanding of digital, entertainment, andInfluencerculture in the US.Excellent communicator, highly organised, anddetail oriented.

Skills to Create Thrills

Proven experience leading USInfluencerand talent strategies across YouTube, TikTok, and Instagram.

Strong consumer PR background delivering earned-first campaigns that drive relevancy and coverage within entertainment, consumerlifestyleand culture verticals.

Skilled in managing PR andInfluenceragencies to ensure seamless execution.

Confident building lasting relationships withInfluencers, celebrity talent, and media.

Experienced in planning and executing multi-channel campaigns from start to finish.

Data-driven, with a focus on measurement, insights, and optimisation.

Highly creative, with a knack for developing standout ideas that cut through culture and spark conversation.

Deep understanding of digital, entertainment, andInfluencerculture in the US.

Excellent communicator, highly organised, anddetail oriented.

With a mission ofMaking the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such asFarm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found atKing.comor by following us onLinkedIn,@lifeatkingon Instagram, or@king_gameson X.