Product Owner - Stockholm

Stakeholder Management

Engage senior leaders and stakeholders across Sales, Marketing, Product, Finance, Legal/, and external partners to drive alignment and secure buy-in. Act as the primary bridge between commercial teams, Tech/Data teams, and vendors to ensure that activation use cases and broader commercial goals remain tightly aligned. Maintain strong communication and expectation management with executive sponsors.

Project Planning & Governance

Develop and manage commercial project plans, reporting, and steering routines. Establish fit-for-purpose governance for delivering customer activation capabilities at scale. Own the end-to-end delivery of activation use cases from the agreed scope, ensuring they progress through requirements, design, build, testing, launch, and measurement.

Benefit, Budget & Resource Management

Lead value realization for all activation initiatives. Define clear value hypotheses, KPIs, and success metrics for each use case and track commercial impact, such as revenue uplift, conversion improvements, retention gains, and engagement outcomes. Manage budgets, resource allocation, and financial reporting to program sponsors and steering committees.

Workstream Coordination

Orchestrate multiple commercial and technical workstreams—spanning marketing activation, CRM, analytics, segmentation, channel operations, and external partners. Manage interdependencies, the commercial critical path, and ensure timely delivery of audience strategies, segment builds, and activation flows.

Vendor & Partner Management

Coordinate with technology vendors, marketing agencies, system integrators, and strategic partners, working closely with Sourcing/Procurement. Manage contracts, SOWs, delivery milestones, and best practice configuration of platforms used for activation. Drive issue resolution across cross functional delivery teams.

Risk & Issue Management

Proactively identify and mitigate commercial, operational, and technical risks—such as data gaps, integration challenges, audience readiness, channel constraints, or vendor performance. Maintain mitigation plans, escalate when needed, and safeguard delivery of commercial outcomes.

Change Management & Enablement

Partner with commercial leaders to prepare Sales, Marketing, and channel teams for new activation capabilities. Train business users to self-serve in creating and launching use cases, and lead adoption planning, training, and operational handover. Prepare a structured transition plan to internal owners at the end of the engagement to ensure long-term business ownership and capability maturity.

Quality Assurance & Hands-On Delivery

Ensure deliverables meet commercial requirements, compliance standards, and performance benchmarks. Own hands on elements such as user acceptance testing of activation flows, validation of audiences and sync strategies, and oversight of platform configuration. Coordinate readiness and go-live activities to ensure smooth, high-quality deployment.

Future Activation Roadmap Ownership

Define and evolve the activation layer roadmap beyond the initial project scope, prioritizing new use cases based on commercial value, complexity, data readiness, and strategic impact. Continuously optimize audiences, segmentation logic, orchestration flows, and activation strategies to maximize business value

Requirements

• Proven commercial delivery experience with customer data and activation platforms
• Demonstrated success leading CDP-driven commercial initiatives, building and prioritizing activation use cases, and delivering marketing automation or CRM programs. Experience should show measurable commercial impact across the Nordic markets.
• Strong commercial understanding of customer data and activation fundamentals
• Deep knowledge of concepts such as identity resolution, customer segmentation, audience activation, omni-channel personalization, customer journeys, and /consent management—applied in ways that drive revenue, engagement, and retention.
• Exceptional stakeholder management across commercial and technical teams
• Ability to operate confidently between business stakeholders (e.g., Sales, Marketing, E-commerce, Customer Service) and technical teams (Data, Engineering, IT) to translate commercial needs into actionable technical requirements. Comfortable presenting to senior executives and driving alignment across diverse audiences.
• Strong facilitation, leadership, and change management skills
• A natural leader who can guide cross-functional teams, facilitate workshops, drive decision-making, and lead organizations through new commercial capability adoption.
• Solid grasp of project governance with the ability to manage hybrid commercial–technical delivery
• Experienced in applying project and agile governance frameworks in complex environments, ensuring commercial objectives remain front and center while collaborating closely with technical delivery t