Sales Manager

SALES MANAGER JOB DESCRIPTION Job Title: SALES MANAGER Reports To: Chief Executive Officer (CEO) Location: Kigali, Rwanda Company: Builder’s Industries Ltd

1. Company Overview Builder’s Industries Ltd is a diversified enterprise engaged in non-specialized wholesale trade, particularly the wholesale of construction materials, hardware, plumbing and heating equipment and supplies, as well as the manufacture of structural metal products. The company plays a vital role in Rwanda’s construction and industrial supply chain, providing high-quality materials and innovative solutions to contractors, hardware retailers, and industrial clients.

Job Purpose The Sales Manager is responsible for leading and executing the company’s sales strategy to achieve revenue growth, market expansion, and profitability targets. The role oversees the sales team, ensures high performance through clear targets and KPIs builds and maintains strategic customer relationships, and provides data-driven insights to support management decisions. The Sales Manager also ensures compliance with company policies while identifying new business opportunities to strengthen the company’s competitive position in the market. 3. Key Roles and Responsibilities Develop and implement effective sales strategies to achieve company revenue and growth targets. Lead, coach, and motivate the sales team to maximize performance and productivity. Set clear sales targets and KPIs, and continuously monitor team performance against objectives. Build, maintain, and strengthen relationships with key clients and strategic partners. Identify new business opportunities to drive market expansion and revenue growth. Analyze sales data and prepare detailed reports to support management decision-making. Ensure compliance with company policies, procedures, and ethical sales standards. Monitor market trends and competitor activities to maintain competitive advantage. 6. Key Competencies Sales & Result Orientation Customer Management & Relationship Building Leadership & Team Management Planning & Organization Communication & Negotiation Skills Market & Business Awareness Reporting & Analytical Skills Execution & Accountability Accuracy & Attention to Detail Collaboration & Professional Conduct Problem Solving & Decision Making 7. Performance Indicators (KPIs) Achievement of Sales Targets / Revenue Growth New Customer Acquisition Customer Retention / Satisfaction Team Sales Performance / Contribution Sales Forecast Accuracy Profitability Timely Submission of Reports Execution of Sales Plans / Activities Compliance with Processes & Policies Market & Competitor Insights Utilization Requirements: Bachelor’s degree in Business Administration, Marketing, MBA, or a related field Minimum of 5 years’ experience in sales, including leadership responsibility Strong leadership and team management skills Excellent communication and negotiation abilities Results-driven with a strategic mindset High level of integrity and professi