Senior User Acquisition Manager
Description
Hypercell Gamesis a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.
We are growing a portfolio of puzzle and word games, including a flagship title and projects in a growth phase. As we continue to expand our portfolio, we are looking for aSenior User Acquisition Managerwho will take full ownership of UA strategy and performance across our titles. Our User Acquisition team is lean, so we need a specialist who can run paid acquisition independently while also building a structured, scalable approach to growth and being accountable for the results.
Own User Acquisition results for our puzzle/word game portfolio.
Maintain performance and stability of the flagship product and grow early-stage (soft-launch) projects.
Expand expertise and spend across Google Ads, Meta, and TikTok (and other relevant sources).
Plan budgets and growth targets on a 1–3 month horizon.
Manage the full UA cycle: hypothesis testing, validation, scaling, and stopping inefficient activities.
Work with Product and Analytics to improve LTV and payback.
Collaborate with the creative function: generate hypotheses, set briefs, analyze performance, and implement learnings.
Provide clear reporting on progress, risks, decisions, and next steps.
4+ years of User Acquisition experience in mobile games.
Proven experience running paid acquisition and scaling campaigns independently.
Strong expertise in at least two channels from the following list: Google Ads, Meta, AppLovin, Apple Search Ads.
Understanding of game unit economics with a long payback period.
Ability to work with LTV/ROAS metrics, not only CPI.
Experience with SKAdNetwork and -related restrictions.
Strong background in attribution and analytics (AppsFlyer or Adjust; Firebase or similar tools).
Ability to make data-driven decisions and take ownership of outcomes.
Experience collaborating closely with Product, Analytics, and Creative teams.
English sufficient to communicate with ad platforms and partners.