Marketing Manager
Description
Develop and execute comprehensive marketing strategies for PC game launches and ongoing campaigns
Manage and grow our social media presence across relevant platforms (Twitter/X, Discord, Reddit, YouTube, TikTok, etc.)
Build and maintain relationships with content creators, streamers, and influencers in the simulation/strategy space
Plan and coordinate influencer campaigns, key distribution, and preview/review coverage
Create or oversee marketing content (trailers, screenshots, announcements, dev updates)
Monitor and report on campaign performance, adjusting strategies based on data
Collaborate closely with the development team to align marketing with game milestones
5+ years of experience in video game marketing, preferably PC-focused
Proven track record of successful game launches with measurable results
Strong understanding of the PC gaming landscape, Steam ecosystem, and wishlisting strategies
Hands-on experience managing social media channels and community engagement
Experience working with influencers and content creators
Self-motivated, organized, and comfortable working independently in a remote setting
Experience marketing simulation, tycoon, management, or factory-building games
Existing relationships with creators in the simulation/strategy niche
Familiarity with tools like Steamworks, Keymailer, Woovit, or similar platforms
Experience with paid acquisition (Steam ads, social ads, etc.)
Creative thinker– You bring fresh ideas and aren't afraid to try new approaches
Proactive & self-driven– You don't wait to be told what to do; you see opportunities and act on them
Adaptable & flexible– Comfortable pivoting strategies when needed and thriving in a fast-paced environment