Marketing Analyst
Description
Lead Performance Analysis: Analyze UA performance across key mobile channels (e.g., AppLovin, Unity, ironSource, Mintegral, Meta, Google AC, TikTok) to identify efficiency gaps and scale opportunities.
Advanced Attribution & LTV Modeling: Develop and maintain predictive LTV (pLTV) models that account for hybrid monetization (IAP + Ad Revenue). Own the strategy for SKAdNetwork (SKAN) conversion value schemas to maximize signal recovery on iOS.
Creative Analytics: Partner with the Creative team to analyze asset performance beyond just CTR—diving into IPM (Installs Per Mille), Hook Rates, and Hold Rates to inform the production of high-performing video and playable ads.
Full-Funnel Optimization: Design and oversee rigorous A/B tests for store pages (ASO/CPP), creative concepts, and bid strategies to improve the entire conversion funnel
Reporting Infrastructure: Own the development of intuitive, self-service dashboards (Tableau/Looker) that track real-time UA health (e.g., Cohort ROAS, CPI trends, payback periods) for UA Managers and C-level execs.
Conduct in-depth market segmentation, competitive analysis, and customer journey mapping to uncover new acquisition and retention opportunities.
Data Integrity & MMP Management: Collaborate with Data Engineering to ensure data quality between our MMP (Adjust/AppsFlyer), BI stack, and ad networks. Validate data ingestion pipelines and attribution windows.
Provide strategic, data-backed recommendations to Marketing leadership that directly influence budget allocation and future campaign strategy.
Mentor and guide junior marketing analysts on best practices for data analysis and reporting.
5+ yearsof hands-on experience as a Marketing Analyst or Performance/Growth Analyst, preferably in a B2C or gaming company.
Bachelor's degree in Marketing, Business, or a quantitative field (e.g., Data Science, Economics).
Advanced expertise in SQLfor complex data querying and manipulation.
Mobile Ecosystem Fluency:Deep understanding of the mobile ad tech stack, including MMPs (Adjust, AppsFlyer), Ad Mediation (Max, LevelPlay), and Programmatic/DSP mechanics.
Expert-level experiencewith digital marketing platforms (e.g., Google Ads, Facebook Ads) and web/app analytics tools (e.g., Google Analytics, AppsFlyer/Adjust).
Proven mastery of a data visualization tool(e.g., Tableau, Looker, PowerBI) for developing executive-level dashboards.
Strong understanding of statistical analysis, cohort analysis, and experimentation/A/B testing methodology.
Ability to translate complex, multi-source marketing data into clear, influential business insights and recommendations.
Excellent communication, presentation, and collaboration skills for working across multiple functional teams.
Remote first - We have a flexible working setup. Either fully remote wherever you are or on-site in our modern office in central Berlin - You decide.
Flexible working hours - Structure your working hours to your needs. No crunch, no overtime!