Head of Growth (R&D Growth)

Values Value is a recruiting company with expertise in game development and is currently looking for an experiencedHead of Growth (R&D Growth)for a cash-positive, high-margin company that builds and scales a portfolio of subscription-based iOS utility products. The company operates with a clear, performance-driven business model and moves fast: testing new ideas, validating unit economics, and scaling what works.

As the newHead of Growth (R&D Growth), you will help ensure a continuous pipeline of new niches, verticals, and product concepts for launch by identifying directions with clear unit economics and strong market opportunities.

Ongoing monitoring of the B2C subscription market, paid acquisition ecosystem, and high-risk/high-performance segments.

Working with multiple insight sources: communities, affiliate/UA networks, publishers, spy tools, case studies, and partners.

Building and prioritizing a hypothesis backlog: vertical → ICP/offer → funnel → creative strategy → key metrics.

Translating hypotheses into quantified business cases: expected CPA, CR, ARPU/LTV, payback period, and margin.

Partnering with analytics/product to design experiments and define clear go/no-go criteria.

Preparing structured test plans with defined budgets and timelines.

Launching and managing paid traffic tests (or coordinating UA/media buying) and setting clear requirements for product and creative teams.

Iterating based on test results: offer, paywall, pricing, onboarding, web funnels, creatives.

Scaling successful cases and shutting down underperforming initiatives.

Developing and optimizing web-to-app and web-to-web funnels, payment flows, and understanding the impact of PSPs, chargebacks, and compliance on unit economics.

Collaborating with teams responsible for building and maintaining payment infrastructure.

Contributing to the strategic direction of new initiatives: where to allocate capital, what level of risk is acceptable, and which bets to prioritize.

Communicating with the Founder/CEO in a concise, numbers-driven way, with clear recommendations and actionable insights.

Proven experience at the intersection of Growth, User Acquisition, and Product in B2C subscription businesses (utilities, consumer apps, mobile and web funnels).

Experience managing teams: setting goals, structuring workflows, and ensuring execution and delivery.

Strong hands-on background in paid acquisition with a deep understanding of how creatives, offers, and funnels impact unit economics.

Solid understanding of web funnels and payments: web-to-app / web-to-web flows, pricing and paywalls, and the impact of payment infrastructure on performance metrics.

Strong market awareness across niches and traffic sources (affiliates, publishers, performance ecosystem).