Marketing Creative Producer
Description
The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!
Join us as aMarketingCreative Producer, where you’ll be at the center of creativity and performance, shaping the way millions of players discover, interact with, and fall in love with our game.
Let's merge your talents with our vision and create something truly magical! ⭐
Develop and execute creative strategies for user acquisition, focusing on casual mobile gaming audiences
Generate new creative hypotheses, run A/B tests, and iterate quickly based on performance results (CPI, CTR, IPM, ROAS, etc.)
Work closely with the team across the creative production process - from initial briefs to final delivery of video, static, playable, and UGC content
Manage internal and external partners to ensure quality, speed, and technical accuracy
Use campaign data to identify trends, validate hypotheses, and guide future creative directions
Partner with UA managers to ensure creatives are tested systematically and optimized for scale
Track competitors, platforms, and creative trends in the casual games space
Introduce innovative formats and ideas that differentiate our title in the market
Collaborate with UA, design, and product teams to align creatives with game identity and marketing goals
4+ years of experience in creative production or performance marketing within casual mobile games
Strong understanding of UA and IAP monetization metrics (CPI, CTR, IPM, ROAS) and how creatives influence user engagement and purchases
Proven ability to design, run, and evaluate story-driven A/B test campaigns for UA
Storytelling-based creatives experience (character-driven, emotional, or narrative hooks)
Hands-on experience with creative production tools (After Effects, Premiere, Photoshop, etc.) or ability to guide those who use the
Analytical mindset with the ability to turn data into actionable creative insights
Strong project management and communication skills, with the ability to manage multiple creative iterations efficiently
Familiarity with playable ads and UGC creative formats