Marketing Manager - Arabic Speaker 4 Month Contract Maternity Leave Cover

Job description / Role Job Type Contract Job Location Abu Dhabi, UAE Nationality Any Nationality Salary 12000 - 15000 AED Gender Female Arabic Fluency Fluent Job Function Marketing, Advertising & PR Company Industry Finance, Investment & Asset Management Our client is a leading branding agency based in Dubai and as part of a contract they have with one of their Fintech clients in Abu Dhabi, they are looking to secure the services of an experienced Marketing Manager on a 4 month contract to cover maternity leave based out of their clients offices in Abu Dhabi. Job Summary The Marketing Manager plays a pivotal role in shaping the marketing strategy and helping to drive the growth of a national financial initiative. This position involves developing and implementing innovative marketing campaigns, managing digital channels, and leveraging data analytics to enhance outreach efforts.

1. Marketing Strategy Development • Lead the development and continuous refinement of the marketing strategy, aligned with company priorities and overall mandate • Translate strategic objectives into clear, phased marketing plans with defined target segments, channels, and outcomes • Ensure marketing strategy supports long-term positioning, platform adoption, community engagement, and behavior-change objectives
2. Brand Stewardship & Narrative Ownership • Own the brand identity, narrative, and tone of voice across all marketing and communication channels • Ensure consistent, credible, and values-driven representation • Oversee brand guidelines and ensure adherence by internal teams and external partners
3. Campaign Planning & Execution • Lead the end-to-end design, execution, and evaluation of integrated marketing campaigns (digital, offline, community, and partnership-led) • Develop campaigns that drive awareness, engagement, and measurable shifts in financial knowledge, attitudes, and behaviors • Ensure campaigns are evidence-based, culturally relevant, and tailored to priority audience segments
4. Content Strategy & Oversight • Develop and oversee the content strategy across digital platforms, campaigns, events, and partner channels • Ensure all content is clear, accessible, behavior-driven, and aligned with approved financial literacy frameworks • Own the content calendar and quality assurance of all marketing materials
5. Digital & Platform Marketing • Oversee marketing for the digital platform, tools, and journeys, ensuring clear user journeys and consistent messaging • Work closely with digital, product, and UX teams to align marketing with platform functionality and user needs • Support user acquisition, engagement, and retention through targeted digital initiatives
6. Partnerships & Stakeholder Marketing • Collaborate with public, private, and third-sector partners to co-design and deliver co-branded campaigns and activations • Ensure partner-led communications comply with brand, governance, and impact standards • Support joint launches, announcements, and nation