Performance Marketing Specialist: Nairobi

ABOUT THE COMPANY The future of Africa will be defined by its leaders and their ability to unleash the incredible potential of the continent. ALX sees unprecedented opportunities for our fellow Africans to innovate, re-imagine and be the catalysts for transformation on the continent. ALX is a Pan-African leadership movement for high potential and high impact leaders that enables them to take on Africa’s greatest challenges and most exciting opportunities. By collaborating, growing and networking together in the ALX community space, members will maximize their impact as they shape the future of the continent. The first ALX Leadership Lab will launch in Nairobi to bring the ALX community to life. We offer unique Leadership Accelerators for Young Leaders and for Young Professionals in leadership roles, as well as high impact workshops and events. JOB SUMMARY Skill Requirements - EssentialMinimum of 5 years of experience in performance marketing, growth marketing, paid acquisition, or a related digital growth role.Demonstrated success in planning, managing, and optimising paid campaigns across platforms such as Meta Ads Manager and Google Ads.Strong hands-on experience with conversion tracking, attribution tools, and tagging frameworks, including Meta Pixel and Google Tag Manager.Proven ability to build and interpret performance dashboards using tools such as Looker Studio or similar analytics platforms.Strong analytical capability, with the ability to turn campaign data into clear recommendations and optimisation strategies.Experience running structured A/B tests and using performance insights to guide scaling decisions.High attention to detail and strong comfort working across data, systems, and campaign operations.Ability to operate independently, manage multiple priorities, and deliver results in a fast-paced, high-growth environment. RESPONSIBILITIES Performance Media Strategy and Campaign ExecutionLead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.Run disciplined A/B tests across creatives, messaging, audiences, placements, and landing pages to continuously improve results.Optimize campaigns against core commercial and growth metrics, including cost per lead, cost per acquisition, conversion rates, and return on ad spend.Identify opportunities to scale high-performing campaigns while reducing inefficiencies across underperforming segments.Conversion Tracking, Attribution, and Technical SetupDesign, implement, and maintain a reliable tracking and attribution framework to support accurate performance measurement across all digital campaigns.Manage tools and sys