Reserve Accounts Manager

ABOUT THE COMPANY Diageo is a global leader in beverage alcohol with iconic brands in spirits, beer and wine. We provide consumers with choice and quality across categories and price points. In Africa our largest businesses are in Nigeria, where we own 54.3% of a listed company whose principal brands are Guinness, Harp and Malta, and in East Africa, where we own 50.03% of East African Breweries Limited (EABL). JOB SUMMARY Experience / skills required:Relevant bachelor’s degree3 - 5 experience gained across commercial and other functions

• cross functional experience an advantage.Track record of success in highly demanding sales organizations (FMCG)Strong knowledge & demonstrated delivery in challenging trading environments, understanding of channel, pricing, negotiations, and strategy development. RESPONSIBILITIES This is a customer facing role first and foremost, interacting, negotiating, selling, and jointly planning with customers in developing successful partnerships and business plans.Demonstrated monitoring return of investment for the business from all the business plans contractedImplement executional excellence at outlet level across all regions by driving priority brand activities through developing deep and effective activations within the customer base.Identify and implement growth drivers for the agreed portfolio under your responsibility (within the assigned distributors and outlets)Complete and track adherence to optimum execution standards (OPA) by segment, as defined by the market, to drive business growth.Lead effective sales calls using proven commercial selling skills, identifying customer needs, and matching them to tailored business propositions that provide clear value.Ensure distributor coverage and call frequency targets are met.Manage assigned assets and Point Of Sale Material (POSM) to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.Shape the future by embedding commercial digital tools (Edge, Trax, the bar) in everyday execution to guarantee advantaged route to consumer.Ensure flawless execution and tracking of sales (JUCPs) and customer marketing plans at designated outlets, including promotions, staff, pricing, and merchandising.Develop and maintain strong relationships with key customers, retailers, and distributors to drive engagement and teamwork on sales initiatives.Work closely with the sales team to hit commercial targets by executing sales strategies, tracking performance, and identifying new growth opportunities.Gather market insights and competitor analysis, providing feedback to inform strategic decisions and uncover growth opportunities.Collaborate with the customer marketing team on cycle activities to ensure consistent brand activations across all outlets. REQUIRED SKILLS Account management, Market research, intelligence, Business to Business (B2B) sales, Customer relations, Business development REQUIRED EDUCATION Bachelor's degree