Digital Marketing Advisor – Commercial Sustainability (12-Month Fixed Term)

ABOUT THE COMPANY PARENTHOOD JOB SUMMARY Essential SkillsExperience in a commercial setting (minimum 6-months) with demonstrated outputs linked to clear impact.Digital marketing expertise across owned/earned/paid channels; proven paid media execution and optimization.Website management & UX improvement; WordPress (or equivalent CMS) experience.Search Engine Optimization (on‑page/technical/local) and familiarity with AI‑aware content optimization.Analytics & insight: Google Analytics reporting; ability to translate data into actionable improvements.International experience working in digital and/or e-commerce settings across multiple regions.Capacity building: Experience training non‑specialists; strong facilitation and coaching skills.Cross‑cultural collaboration: Comfortable working in diverse, low‑resource settings with local teams.Working style: Independent, solutions‑oriented, adaptable; able to travel internationally (up to 20% travel).Fluent in written and verbal communication in English is essential. RESPONSIBILITIES Strategy & Market InsightsConduct local market, client, and competitor analysis to inform country‑specific digital strategies.Build MA‑level digital roadmaps aligned to clinic revenue goals, demand generation, and patient acquisition targets.Identify audience segments and value propositions; map the end‑to‑end digital patient journey per market.Social Media Marketing & AdvertisingDevelop service‑led social media strategies and paid advertising plans (e.g., Meta, TikTok, YouTube, local platforms).Introduce and operationalize social media advertising, including campaign set‑up, A/B testing, and optimization.Create reusable content templates and campaign toolkits to maximize engagement and reduce production effort.Web Experience & SEOImprove website content and UX to enhance patient confidence and conversion (find a clinic, services, fees, FAQs etc).Implement SEO & AI best practices (on‑page, technical, and local SEO) to increase organic visibility.Support WordPress updates, plugins, security basics, and content governance.Introduce and support online appointment booking and telehealth where relevant. Digital Media & E‑CommerceExplore, recommend, and pilot new digital channels (e.g., search, local listings, messaging/SMS/WhatsApp, display).Design a cohesive digital patient experience across all touchpoints for an optimal brand experience.Where relevant, support e‑commerce for products (and expansion to marketplaces/affiliates).Content Strategy & CreativeSupport the development of an integrated content strategy (social, web, search, email) that is evidence‑based and culturally resonant.Guide creation of low‑bandwidth, mobile‑first assets (short video, explainers, carousels, infographics).Ensure accessibility and inclusive language across content; manage translations and localization.Email, Messaging & CRMEstablish email and CRM foundations (or strengthen existing), including list hygiene and consent management.Implement automated