Sales Development Representative (SDR)

ABOUT THE COMPANY We are a Business Process Outsourcing company in Kenya. We offer reliable data annotation, customer support, and outsourced HR services. JOB SUMMARY Sales Development Representative (SDR) Location: OnsiteDepartment: SalesRequirements:1 to 2 years of experience in sales (Call Center / BPO)English Proficiency: B2 - C1About the RoleWe are looking for a highly dynamic and results-oriented Sales Development Representative (SDR) to generate sales opportunities through cold calling, active prospecting, and multi-channel sequences. This role requires discipline, emotional intelligence, and the ability to transform "just a call" into a meaningful conversation. The ideal candidate masters the phone, thinks strategically, and turns every interaction into a potential opportunity. RESPONSIBILITIES ResponsibilitiesProspecting and AnalysisBuild and prioritize contact lists based on our Ideal Customer Profile (ICP).Personalize messaging based on industry, job role, and specific context.Outbound ExecutionConduct a high volume of cold calls with a focus on quality and effectiveness.Manage multi-channel prospecting sequences, including calls and emails.CRM Management and ReportingMaintain accurate records of all prospect interactions.Log clear notes, define next steps, and update pipeline statuses.Measure and optimize conversion rates across the sales funnel.Messaging, Pitching, and Objection HandlingClearly communicate the company's value proposition, focusing on benefits and results.Resolve common objections (price, timing, current providers) with empathy and data.Adjust the pitch according to the prospect’s profile and sense of urgency.Cross-departmental CollaborationShare market insights and real-world customer needs with the Product team.Provide feedback to the Sales team regarding patterns, conversion rates, and trends.Key SkillsResilience and a high tolerance for rejection.Active listening to identify genuine needs.Clear and persuasive communication.Emotional intelligence to adapt messaging in real time.Curiosity and the ability to ask deep, insightful questions.Time management and account prioritization.A growth mindset and openness to feedback.Professional persistence with strategic follow-up REQUIRED SKILLS Consumer sales (B2C), Business to Business (B2B) sales, Call center management, Online sales REQUIRED EDUCATION High, secondary school