Marketing Manager

ABOUT THE COMPANY We are one of the leading skincare business in Kenya. We offer personalised skincare solutions to enhance your confidence and well being. we believe every customer is unique and therefore we focus on having one on one consultations so we can work on your individual concerns. JOB SUMMARY About the company :We are Kenya’s leading skincare brands, offering personalised skincare solutions designed to enhance confidence and overall well-being. About the role:The Marketing Manager will drive revenue growth across retail and digital channels by developing data-driven campaigns, managing customer journeys, and optimising marketing performance.This role requires a strong commercial mindset, deep understanding of key marketing KPIs, budgeting and forecasting skills, and experience in retail or FMCG environments.The ideal candidate understands both in-store and digital route-to-market channels and can translate insights into profitable growth strategies. RESPONSIBILITIES Key Responsibilities1. Commercial & Financial ManagementDevelop and manage marketing budgets aligned to sales targets.Lead monthly and quarterly forecasting. Track campaign performance and measure ROI.Monitor Customer Acquisition Cost (CAC) and ensure it supports long-term profitability.Understand and apply Customer Lifetime Value (CLV) insights to marketing strategy.2. Campaign Planning & ExecutionPlan and execute integrated marketing campaigns for both retail stores and digital platforms.Drive in-store promotions and activations to increase footfall and sales.Develop data-driven digital campaigns to grow online revenue.Continuously optimise campaigns based on performance metrics.3. E-Commerce GrowthUse e-commerce data to guide campaign decisions.Improve online sales through targeted acquisition and retention strategies.Work closely with internal teams to ensure marketing supports online conversion and repeat purchases.4. CRM & Customer ExperienceManage and optimise CRM systems.Develop customer journey maps to improve engagement and retention.Create lifecycle marketing campaigns (acquisition, retention, reactivation).Use customer data to personalise communication and improve customer experience.5. Relationship & Stakeholder ManagementBuild strong working relationships with internal teams, retail partners, and agencies.Collaborate across departments to align marketing with overall business goals.RequirementsMinimum 2- 3 years’ experience in marketing. (Link to Portfolio highly encouraged)Experience in retail or FMCG is highly preferred.Strong understanding of budgeting, forecasting, ROI, CAC, and CLV.Proven experience managing both retail and digital campaigns.Solid CRM management and customer journey mapping experience.Commercially driven with strong analytical skills.Excellent relationship-building and communication skills. REQUIRED SKILLS Market research, intelligence, Marketing, Advertising, Business strategy, Budgeting, financial planning, Brand management, Social med