Autism Toolkit Meta Ads & Landing Page

Budget: $30 - $250

Meta Ads + Landing Page Setup for Digital Printable Toolkit (7-Day Optimization Included)

Project Description

Hello,

I’m looking for a freelancer to help me set up and launch Meta ads (Facebook/Instagram) for a digital product I created called the Autism Meltdown Survival Toolkit.

This is a printable digital toolkit for parents of children with autism. It includes calm, supportive visual resources to help parents understand triggers, recognize warning signs, respond during meltdowns, and support recovery afterward.

The toolkit includes:

printable workbook pages meltdown response tools early warning signs checklists calming strategy pages printable calm-down cards emotion support and recovery pages

The product is designed to feel:

calm parent-friendly supportive professional easy to use during stressful moments

I need someone who can help with both:

Meta ad setup and ad copy Simple landing page setup for conversions

I will provide:

the product the visuals / PDF the Facebook page the ad spend

I need the freelancer to handle the rest.

Scope of Work Part 1: Meta Ads Setup

I need the freelancer to:

review the product and understand the offer write the ad messaging / ad copy create a simple ad strategy suggest the best campaign objective for conversions/sales set up the Meta ads campaign properly set up ad sets and audiences recommend targeting for likely buyers set up retargeting if appropriate optimize the campaign for purchases / conversions monitor and optimize the ads for 7 days after launch Part 2: Landing Page Setup

I also need a simple but effective landing page for the toolkit.

The freelancer should:

write or refine the landing page copy structure the landing page for conversions highlight the toolkit benefits clearly make it look clean, trustworthy, and parent-friendly include product overview, benefits, what’s included, and call-to-action make sure the page works well for Meta ad traffic connect the landing page properly to the product purchase flow make basic improvements if needed during the first 7 days Deliverables I Expect Meta Ads Deliverables

Please provide:

ad strategy / campaign recommendation audience research and targeting setup campaign setup inside Meta Ads Manager ad set structure ad copy for primary text, headlines, and descriptions recommendations for creatives / angles pixel or conversion setup guidance if needed optimization and monitoring for 7 days after launch brief update/report during or after the 7 days on performance and suggested next steps Landing Page Deliverables

Please provide:

landing page structure landing page copy setup/design of the landing page mobile-friendly version product benefits section “what’s included” section CTA / purchase buttons trust-building layout for parents basic edits/improvements during the 7-day launch period if needed Audience I Want Them to Target

The target audience is mainly:

parents of autistic children parents of children with sensory needs parents looking for calm-down tools / meltdown support parents interested in printable resources, emotional regulation tools, and autism support resources

The audience should be researched and refined by the freelancer, but I want someone who understands how to target buyers likely to purchase a parenting printable/digital toolkit.

What I Need From the Freelancer

Please tell me:

your experience with Meta ads for digital products whether you have worked on parenting, education, printables, or Etsy-style products what landing page platform you can work with what is included in your service your timeline your total price for the full project whether 7 days of optimization is included Important Notes I will handle the ad spend I will handle the Facebook page I already have the product ready I need someone budget-friendly but experienced enough to set this up properly I want clear communication and no confusion about deliverables