Website Content Creation for O3J Growth

Budget: £10 - £20

FREELANCER BRIEF Website Content for O3J Growth Overview

We are building a website for O3J Growth, a consultancy focused on:

Hospitality Growth Technology Marketing

We work with:

Hospitality business owners and operators Hospitality technology companies

Your role is to write clear, structured, non-generic website content that explains what we do in a simple and confident way.

Important

This is not:

a generic agency website a corporate consultancy a buzzword-heavy SaaS site

We want:

clear, sharp writing grounded in real-world hospitality problems no fluff or filler Tone of Voice Professional but natural Confident but not pushy Clear over clever No clichés or buzzwords

Avoid phrases such as:

“cutting-edge solutions” “innovative approach” “transform your business” Reference Websites (IMPORTANT)

To understand the level of clarity and structure expected, review the following websites:

Toast 3S POS Tenzo Bizimply

You are not copying these websites, but using them as a reference for:

structure clarity professional tone WEBSITE STRUCTURE

1. Homepage (MOST IMPORTANT PAGE) Purpose:

Immediately make it clear that we work with both sides of the market:

Hospitality business owners and operators Hospitality technology companies Must include:

1. Strong Headline A clear statement of what we do across hospitality, growth, and technology.

2. Who We Work With (CRITICAL)

Clearly define two audiences:

For hospitality businesses:

restaurants hotels hospitality groups

For technology companies:

companies selling into hospitality

Make it clear that: we understand both sides of the industry.

1. Core Services Overview

Introduce the three pillars:

Tech Growth (for tech companies) Marketing (for operators) Hospitality Tech Expansion (UK)

Each should have a short explanation.

1. Call to Action

Simple and clear, for example:

Book a call See if this is a fit 2. Tech Growth (for technology companies) Purpose:

Explain how we help hospitality tech companies generate new business.

Important:

Do not use the phrase “sales pipeline”

Use instead:

qualified introductions commercial conversations new business opportunities Pages required (one per category): EPOS and Payments HR and Workforce Management F&B Technology AI for Hospitality E-learning for Hospitality Marketing Technology Business Intelligence and Analytics

You may add one or two additional relevant categories if appropriate.

Each page should include:

The Problem:

Difficulty reaching decision-makers Long sales cycles Fragmented hospitality market

What We Do:

Connect companies with the right operators Open doors into hospitality groups Act as an extension of their commercial team

Outcome:

More relevant conversations Better-fit opportunities Faster traction in the market 3. Marketing (for hospitality operators) Pages: Social Media Marketing SEO for Hospitality Focus areas:

Problems:

Inconsistent marketing Poor visibility online Over-reliance on OTAs or third parties

Solutions:

Structured marketing approach Improved visibility in search Consistent brand presence

Outcomes:

More direct bookings or covers Stronger brand presence Reduced reliance on third parties 4. Hospitality Tech Expansion (UK) Purpose:

Explain how we help technology companies enter and grow in the UK hospitality market.

Core idea:

We combine:

experienced hospitality consultants with hands-on commercial execution Page Structure:

The Problem:

Breaking into the UK hospitality market is difficult Relationships and timing matter Many companies struggle to gain traction

What We Do:

We work with experienced hospitality consultants who understand the UK market in depth.

They help:

shape positioning refine approach identify the right target customers

Alongside this, our in-house team supports with outbound activity to generate real commercial conversations.

What Makes This Different:

Most companies either:

hire consultants (strategy only) or hire sales teams (execution only)

We combine both.

Outcome:

Faster entry into the UK market Stronger positioning Conversations with the right operators Reduced trial-and-error 5. About Page

Should include:

Experience in the hospitality sector Understanding of both operators and tech companies

Position the business as: people who understand how the hospitality market actually works

Writing Guidelines Keep sentences tight Avoid long paragraphs Use clear headings Make content easy to scan Avoid Generic agency language Buzzwords Overcomplicated explanations Repetition Deliverables Full website copy for all pages listed above Structured and ready for website use Proposal Requirement (IMPORTANT)

At the top of your proposal, you must include the keyword:

Hospitality Innovation

This confirms that you have read and understood the brief.

Additional Note

First-time freelancers will be considered if the price is right and they can demonstrate previous work.