Facebook & Instagram Video Leads

Budget: ₹12500 - ₹37500

I’m ready to ramp up lead generation on Facebook and Instagram by shifting to a video-first content approach. What I need is a savvy social media marketer who can plan, produce, and optimise short-form videos that speak directly to my target audience and turn viewers into qualified leads.

Here’s what success looks like: • A clear content calendar outlining video themes, posting frequency, and ad spend recommendations. • Thumb-stopping videos (15–60 sec) formatted for Reels, Stories, and in-feed placement, each with a strong call-to-action driving prospects to my lead capture page. • Campaign setup and optimisation inside Facebook Business Suite/Ads Manager, including audience targeting, A/B ad tests, and pixel tracking so we can attribute every conversion accurately. • Weekly performance reports summarising CPL, CTR, and engagement, plus actionable tweaks to keep results climbing.

I’ll supply brand guidelines, product information, and access to existing assets; you bring the creative direction, copywriting, and paid-media know-how. If you’ve previously scaled lead campaigns on these two platforms using video, I’d love to see a quick portfolio link or a snapshot of your metrics. Let’s turn scrolls into sign-ups.