ANVI Glass Launch Strategy

Budget: ₹12500 - ₹37500

I’m gearing up to introduce ANVI SMART GLASS to the market and need a results-oriented digital marketing partner who can own the entire roll-out while putting brand positioning front and center.

Immediate priority Before any ads go live, I want a sharp launch framework that crystallises our unique value proposition and lays out how we’ll present it to early adopters. If you already have your own proven process for distilling a UVP, let me know—target-audience mapping and competitive scans can slot in as you see fit, but the UVP must anchor the plan.

Broader growth mandate Once the positioning is locked, you will also steer: • Performance campaigns across Meta, Google and YouTube • Day-to-day social media management for Instagram, Facebook and YouTube • Website and funnel optimisation with a conversion mindset • WhatsApp or CRM journeys (if this is in your toolkit) • End-to-end creative strategy—static ads, video scripts, hooks and iterations

What I’d like from you Send a detailed project proposal that outlines: • Your recommended approach to the launch strategy phase • Key milestones, timelines and success metrics • Tools or platforms you rely on (GA4, Meta Ads Manager, Klaviyo, etc.) • Case studies or proof that your frameworks have delivered measurable performance gains

I’ll review proposals this week and aim to move fast so we can finalise positioning, turn on campaigns and capture first-mover attention in the smart-glass space.