Premium Minimalist Food Packaging

Budget: ₹1500 - ₹12500

Our current masala and instant-premix packs speak to rural shoppers; the next run must speak to urban shelves. The task XXXX XXXX redesign every SKU—Gulab Jamun, Dhokla and the rest—into a cohesive, high-end look that feels clean, modern and unmistakably premium.

Visual direction • Colour: the core palette should live in refined pastel shades; if a subtle metallic accent or a single bold pop will elevate shelf impact, propose it, but pastels remain the base. • Typography: strong, legible type that reinforces simplicity and quality. • Brand consistency: each variant must read as part of one family while remaining instantly distinguishable at a glance.

Practical requirements • Press-ready artwork for all sizes and substrates we use, with bleed, die-lines and print specs. • Fully editable source files (Adobe Illustrator or equivalent), layered and organised. • Mock-ups on typical stand-up pouches or boxes to preview shelf presence.

Experience with FMCG packaging and a portfolio that shows premium or minimalist work will be weighed heavily during selection.