Facebook & TikTok Conversion Campaign

I’m launching a paid-social push across Facebook/Instagram and TikTok with one clear objective: turn clicks into sales. The offer is geared toward adults aged 21-75, so every element—from ad copy to creative style and landing-page flow—needs to speak to that life stage and purchasing power.

Here’s what I need from the partner who takes this on: • Campaign architecture built inside Facebook Ads Manager and TikTok Ads Manager, including pixel/server-side tracking and the full funnel (prospecting, retargeting, look-alikes). • Thumb-stopping video and static creatives sized correctly for each placement, plus persuasive copy variations ready for A/B testing. • Ongoing optimisation: daily checks, bid and budget adjustments, creative rotation, and clear written reports that tie spend to revenue.

Please submit a detailed project proposal outlining your strategy, timeline, and the specific metrics you use to measure sales performance. If case studies or dashboards from previous conversion campaigns for a similar age bracket are available, feel free to reference them inside the proposal—they help me see how you work.

The campaign will be considered complete when the agreed sales targets and CPA benchmarks are consistently met for at least two consecutive weeks. Budget: USD 250–750 Skills: Internet Marketing, SEO, Google Adwords, Facebook Marketing, Advertising, Creative Design, Social Media Marketing, Digital Marketing, A/B Testing, Facebook Ads