Shopify Store for Lens Brand

Project Description

We are looking for an experienced Shopify developer/designer to build a modern, high-end, conversion-focused ecommerce store for selling a single premium brand of colored contact lenses across Europe.

The webshop must be scalable, lightning-fast, SEO-optimized, and ready for international growth.

The functionality, structure, and user experience should be comparable to leading industry websites such as Solotica.com and Lens.me.

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Core Vision

The store should feel premium, sleek, and effortless to browse. • Modern, clean design with strong visuals • Mobile-first experience • Fast, smooth navigation

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Scope & Requirements

1. Shopify Setup • Core Web Vitals optimized (fast loading)

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1. Design & UX (Critical) • High-end, luxury look (beauty/fashion level) • No clutter

• focus on product experience • Conversion-focused product pages

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1. Product Experience (Must Match Market Leaders)

Comparable to Solotica and Lens.me: • High-quality visual integration

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1. Key Features (Mandatory) • Intelligent product filtering (color + prescription strength) • Product variants (color, strength, etc.) • Customer reviews & ratings system • Subscription / recurring purchase system (auto-refill) • Upsell & cross-sell functionality

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1. Multi-language & International Setup • Main language: English • Multi-currency support • Country-based shipping setup

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1. Required Pages • Shipping & Returns • Policy / Terms ( compliant)

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1. SEO (Very Important) • Technical SEO setup (clean URLs, sitemap, robots.txt) • On-page SEO structure • Structured data (schema markup) • SEO-optimized product pages

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1. Marketing & Tracking • Meta (Facebook/Instagram) Pixel • Email marketing setup (e.g. Mailchimp or similar)

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1. Integrations • Sendcloud integration for EU shipping and label generation • Email marketing integration (e.g. Mailchimp) • Future-proof setup for social commerce and marketing tools

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1. Conversion Optimization • Clear call-to-actions • Sticky add-to-cart

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1. Performance • Lightning-fast loading speeds • Mobile-first optimization

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1. Compliance (EU Requirements) • -compliant cookie and data management

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1. Documentation & Handover • Clear documentation for managing:

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1. Delivery • Clean, stable, and scalable build

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Requirements for Freelancer • Proven Shopify experience (portfolio required) • Strong understanding of ecommerce and conversion • Experience with high-end brands is a plus

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Budget

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What to Include in Your Proposal

1. Portfolio (Shopify stores)
2. Recommended theme and apps
3. Estimated delivery time
4. Your approach to this project

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Key Selection Question

Please answer: How would you improve conversion rate on product pages?

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Extra Note

We are looking for a long-term partner, not just a one-time developer. Budget: USD 250–750 Skills: Website Design, Graphic Design, SEO, HTML, Shopify Templates, Shopify, Shopify Development, Web Design