Senior Manager Paid Marketing

Etraveli Group is a leading global flight technology provider, specializing in flight sales and offering flight content delivery and fintech products. We are here to solve complexity, by connecting millions of flights and travelers across the globe, from search and selection to trip and beyond.

We partner with major global platforms such as, Google Flights, Skyscanner, and Kayak, providing seamless flight booking and related services. Our B2B portfolio includes a separate fintech entity with its flagship product,, a risk management solution, Sweden’s leading flight comparison site,, our B2B Flights as a Service Provider and world leader in virtual interlining, and, the embedded AI platform for flights. We also operate our own online travel agency brands including Gotogate, Mytrip, and Flightnetwork.

Every day we strive to make the world smaller for our customers and bigger for our people. Our diverse team of more than 3200 passionate professionals is what makes us the industry’s tech wonder and the best in the world at what we do.

Major offices in Sweden (HQ), Greece, India, Canada, Israel, Poland, UK, and Uruguay.

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About the role Paid Marketing is a core driver of our growth and profitability, operating at scale across multiple markets and channels. We are now taking the next step by building a stronger in-house capability with greater ownership of both strategy and execution.

As Paid Marketing Manager, your mission is to own and improve SEM, Affiliate, Retargeting, Display and new channel performances while also building the in-house setup around it. This is a player-coach role where you are expected to work hands-on in our accounts while also leading and developing a team over time.

You will step into a setup that is large-scale, complex and highly customized. We are looking for someone who is curious by nature, energized by complexity and thrives in a fast-changing environment where identifying and acting on opportunities is key. Parts of the operation are currently supported by consultants and the structure is built around real business opportunities rather than textbook best practice. To succeed, you need to be comfortable going deep into the details, understanding how performance is driven today and gradually building on that foundation to unlock further improvements.

In this role, you will:

• Own SEM, Affiliates and other channel performance across 40+ markets and 200+ sites with full responsibility for results
• Work hands-on with campaigns, bidding, and account structure
• Gradually bring more ownership in-house and reduce dependency on external partners
• Build, lead and coach a high-performing team
• Define how we work: processes, priorities and collaboration across teams and departments
• Drive continuous testing and improvements to unlock further growth

This role offers a combination that is rare: meaningful scale, real complexity and the opportunity to shape how a critical function is built and operated long term.

You will be working on one of the largest and most complex Paid Marketing programs globally in the travel space. Precision, automation, ownership, and execution directly impact real business outcomes and you will be working on programs at the bleeding edge of modern marketing and technology.

We are not looking for generalists. We are looking for individuals who have already proven that they can operate at scale, handle complexity, and consistently deliver results.

RequirementsYou bring:

• Strong attention to detail: You operate with a level of precision where small inconsistencies do not go unnoticed. You understand that in a setup with millions in monthly spend, minor errors can have significant financial consequences. At the same time, you are able to identify missed opportunities across highly granular structures involving thousands of destinations, airlines, and competitors.
• Proven experience managing high spend, high complexity Paid Marketing: You have hands-on experience managing large scale accounts with substantial budgets and complex structures. You are comfortable working across hundreds of accounts and hundreds of thousands campaigns and ad groups, and you understand how to scale performance through structured, long tail driven setups rather than relying on simplified approaches.
• Exceptional analytical and numerical capability: You are highly fluent in working with data. You can navigate large datasets, interpret performance patterns, and quickly identify both growth opportunities and underlying issues. Advanced proficiency in Excel or Google Sheets is required, and you are comfortable working with performance dashboards and translating data into action.
• Strong understanding of automation, tools, and scripting: You have a solid understanding of how modern Paid Marketing operations are built and managed through automation. Experience with Javascript and Python and Marketing APIs is required, as you will be working closely with and developing tools that generate, manage, and optimize large scale campaign structures. You comfortably work across AI tools and APIs to leverage cutting-edge automation through agentic AI, development, production and campaign management. You are able to understand how systems interact and can be improved, not just how to use them.
• Ability to operate in highly granular and non standardized environments: You thrive in complexity. You are comfortable working in setups that are not fully standardized, where structure is built around real business opportunities rather than theory. You are able to bring clarity, consistency, and performance improvements without oversimplifying the setup.
• Leadership at a high level: You have experience leading and developing strong Paid Marketing teams. You set a high bar for execution and accountability, and you are capable of attracting, hiring, and retaining top tier talent. You lead by example, combining hands-on execution with clear direction.
• Strong stakeholder management across functions: You are able to build trust and alignment across a wide range of stakeholders, including metasearch, airlines, e-commerce, payments, customer service, and senior management. You communicate clearly, manage expectations, and ensure that Paid Marketing is fully integrated into the broader business.
• Ownership and accountability: You take full responsibility for performance and outcomes. You are proactive, structured, and driven by continuous improvement. You do not wait for direction when issues arise, you take initiative and act.

Why Join Us? You will work on a core product that shapes the travel experience of millions of users worldwide, in a dynamic and evolving industry. You'll work with a passionate team dedicated to excellence, be a key player in shaping our flight and air ancillary content strategy, influence partners, and grow in a supportive environment that values innovation. If you're ready to elevate your career and make a real difference in the world of travel, and become a vital part of our mission to be the best in the business!

Benefits The culture at Etraveli Group embraces complexity and we like to keep the entrepreneurial spirit even as we grow into being a larger company. With us you can enjoy:

• A flexible working environment. We work on a hybrid-model where you can choose to work two days from home and you have two weeks per year that you can choose to work from a remote location
• Modern office in the heart of the city
• A bright and central location with great access to public transport, lunch spots, and parks just around the corner.
• Healthcare allowance
• Each employee receives a maximum allowable amount each year according to the Swedish Tax Agency to spend on health-promoting activities such as a gym card, massage etc.
• Pension and health insurance
• Through partners we offer a comprehensive pension and health insurance so that you can get help quickly in case of an accident.
• Daily breakfast
• To kick the day off just right, breakfast is available at the office every morning.

As part of this recruitment process, we will be conducting background checks. You will be able to read more information and give your consent to this process in the application form.

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Diversity disclaimer

At Etraveli Group we value diversity; we pride ourselves on being a company represented by people of all different backgrounds. During hiring, we are committed to ensure equality and promote diversity in the workplace at every selection stage. As such, we provide the same opportunities for all candidates regardless of race, religion or belief, gender, nationality, ethnicity, sexual orientation, age, marital status, disability, or any other characteristic protected under any anti-discrimination law or regulation.