Assistant Manager-Project Sales & Filed Readiness

Company Overview    Kadisco Paint and Adhesive Industry S.C. previously known as Kadisco Chemical Industry PLC is a privately owned company located in Addis Ababa in the Akaki Kality Industrial Zone area. Kadisco is a company that traces its origins back from a small automotive parts dealership that was operating in one of the busy streets of Addis Ababa back in late 60’s. During the period until 1975 it had the opportunity to act as the sole distributor for Sadoline Paints. In 1979 it was registered as the sole company to manufacture adhesives and glue. By stages, the company developed into a diversified paint manufacturer.  In February 2015, Asian Paints Ltd and Kadisco Paint and Adhesive Industry SC formed a joint venture for business in Ethiopia and came to be known as Kadisco Asian paints. Asian Paints is India’s leading paint company and Asia’s second largest, with a group turnover of USD 2.7 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries.   Today the company produces a full range of paints for the construction, industrial and automotive sectors. It also produces wood and concrete lacquers as well as adhesives for the wood and leather industry.     Position Summary    The Assistant Manager-Project Sales & Filed Readiness is responsible for driving project-based sales, strengthening field capability, and leading marketing and activation initiatives that support business growth. The role combines strategic project sales leadership with robust marketing execution to enhance product adoption, field readiness, and influencer engagement.    Location: Addis Ababa, Ethiopia  Required No.: 1 Candidate  Job Type: Full-Time      Key Duties and Responsibilities     Identify key project opportunities and drive end‑to‑end project-based sales.  Engage contractors, developers, architects, and consultants to influence product specification and placement.  Build strong relationships within the construction ecosystem to maximize project penetration.  Manage the project sales pipeline and ensure coordinated execution with internal teams for pricing, supply, and delivery.  Monitor market trends, assess competition, and drive initiatives that enhance project conversion.  Train internal sales teams and external stakeholders (contractors, applicators, influencers) on product knowledge and application standards.  Strengthen field readiness by enabling sales teams with tools, materials, and insights.  Support local teams in influencer management and capability building.  Formulate annual marketing and activation plans aligned with unit objectives.  Lead ATL communication inputs and manage BTL activations via coordination with Sales, Marketing, and Activation teams.  Support new product launches including planning, execution, and field adoption.  Enhance consumer and influencer understanding through research, U&A studies, and insight mining.  Develop and execute brand/product initiatives for the network, applicators, and end consumers.  Own and manage the Influencer Loyalty Program—driving registration, engagement, and usage.  Lead and monitor the Champion Contractor Initiative (CCA) nationwide.  Manage the Safe Painting Service (SPS) including revenue generation, personnel, and process compliance.  Plan and execute influencer activations and product demonstrations across key markets.  Lead digital marketing initiatives and train unit teams in website and social media management.  Create retailing roadmaps and enhance the range of retailing services offered.  Coordinate with Sales & Marketing to customize activation content and calendars.  Develop input plans and track execution to achieve sales and activation targets.