Transsion Manufacturing PLCAddis Ababa, Ethiopia

Senior Channel Manager

Deadline: 2026-04-13
Project-Based

Description

Job Overview We are looking for an experienced Senior Channel Manager to lead our distribution network and drive sales growth. The role involves managing relationships with agents, sub-dealers, and retailers, executing channel strategies, and expanding brand coverage. The ideal candidate will have strong sales management experience in mobile phones, electronics, or FMCG, with excellent communication, leadership, and analytical skills. Specific Duties and responsibility  Supporting our agents/sub-dealers/retailers to achieve sales goal both in overall and especially smart models within the channel policies and rules of our company, doing some promotion activities for our channels; Collecting the purchase/sales/inventory data from our agents/sub-dealers, collecting the products/price data for both our company and our rivals in the market, doing some basic sales/market analysis; Collecting the needs/supports/complaints from our agents/sub-dealers/retailers, settling the problems for them, maintaining a good relationship with different hierarchies of channels; Developing new downstream channels for upstream channels to achieve bigger brand coverage for our company; Execute the channel policies in the market, including price protection, price monitoring, customer management, bug-sell monitoring, wholesales standards; Attending some cross-team cooperative activities organized by the managers within/beyond the sales/marketing department. Develop and implement channel strategies to achieve sales targets and market share goals.  Identify and assess potential distribution channels.  Recruit, onboard, and manage relationships with channel partners (distributors, resellers, etc.).  Provide support and training to partners to enhance their performance.  Monitor and analyze partner performance to ensure alignment with company goals.  Drive sales growth and profitability through effective channel management.  Set and track channel sales targets.  Identify and develop new sales opportunities through various distribution channels.  Monitor market trends, competitor activities, and customer needs to identify opportunities and threats.  Communicate effectively with internal teams (sales, marketing, operations) and external partners.  Collaborate with partners to develop and implement joint initiatives.  May involve managing channel marketing activities, developing promotional programs, and conducting market research.

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