Digital Marketing Specialist

We are seeking a creative and data-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns to drive brand awareness, customer engagement, and lead generation. Key Responsibilities: Develop and manage digital marketing campaigns across social media, search engines, and display advertising platforms. Create engaging content for social media, websites, and email marketing campaigns. Manage and optimize paid advertising campaigns (Meta Ads, Google Ads, etc.). Monitor, analyze, and report on campaign performance using analytics tools. Collaborate with internal teams to ensure brand consistency and effective messaging. Stay up to date with digital marketing trends and emerging technologies. Strong understanding of general marketing principles, including branding, customer behavior, and market positioning. Ability to integrate traditional marketing concepts with digital strategies to achieve overall business goals.