GTM Engineer / Lead Generation Specialist (B2B Tech Services)

About P-Product P-Product is an engineering company delivering custom software development and expert augmentation services for companies building technically complex products.

We specialize in Embedded Systems, AI/ML, Digital Health software, and cloud-based platforms. Our clients include startups and enterprises across the US and EU markets seeking senior engineering expertise for complex product development. Role Overview We are looking for a GTM Engineer / Lead Generation Specialist who will design, build, and operate outbound growth systems that consistently generate qualified sales opportunities. This is a technical go-to-market role combining outbound strategy, automation, data research, and experimentation. You will work closely with sales and leadership to create scalable lead generation pipelines. Responsibilities • Build and optimize outbound lead generation systems (LinkedIn, email, data-driven outreach) • Research target accounts and define ICP segments across priority industries • Design and execute outbound campaigns and messaging experiments • Set up and manage automation tools (Apollo, LinkedIn automation, CRM workflows, sequencing tools) • Create and maintain prospect databases and enrichment pipelines • Collaborate with sales to improve targeting, qualification, and messaging • Track funnel metrics and continuously optimize conversion rates • Support event-based and account-based marketing (ABM) initiatives • Document playbooks and scalable outbound processes Requirements • 3+ years experience in lead generation, growth, GTM, or outbound operations in B2B tech • Strong understanding of outbound sales funnels and ICP definition • Experience with sales automation and data tools (Apollo, HubSpot, LinkedIn Sales Navigator, etc.) • Analytical mindset and ability to run experiments and interpret results • Ability to work independently and iterate quickly • Structured and systems-oriented thinking Nice to Have • Experience in IT services, software outsourcing, or engineering consulting • Understanding of software development or technical domains (AI, Embedded, SaaS) • Experience building outbound infrastructure from scratch • Familiarity with scraping, enrichment APIs, or automation workflows What You Will Own What We Offer • Opportunity to build scalable outbound infrastructure • Direct collaboration with sales leadership and founders • Competitive compensation with performance-based incentives Success in This Role Looks Like • Predictable flow of qualified meetings generated monthly • Improved conversion rates across outreach funnels