Head of Growth/CMO

Peeklogic is an international IT company specializing in Salesforce consulting, custom development, and product solutions for clients across the US and Europe. We are looking for a Head of Growth / CMO to build and scale a predictable, data-driven marketing engine that directly impacts revenue. This is a strategic and hands-on role, where you will own the full funnel - from acquisition to closed deals - and transform marketing into a measurable growth function. for this position and become a part of our great team!

Key Responsibilities:

1. Growth & Marketing Strategy

• Develop and execute an end-to-end marketing strategy across services and products
• Define positioning, messaging, and go-to-market strategies
• Build and scale multi-channel acquisition (SEO, paid media, outbound, partnerships, content, events)

1. Revenue Engine & Funnel Ownership

• Own the full funnel: Traffic → MQL → SQL → Closed Won
• Design and optimize conversion at each stage
• Align closely with the sales team to drive pipeline quality and velocity
• Implement lead scoring, segmentation, and pipeline management frameworks

1. Data-Driven Marketing

• Build and manage analytics systems (dashboards, attribution models, CAC, LTV)
• Own CRM processes (Salesforce)
• Drive decisions based on data, not assumptions
• Continuously analyze and optimize channel performance

1. Marketing Operations & AI Enablement

• Leverage AI tools to optimize workflows, content production, and analytics
• Build and scale marketing automation systems

1. Brand & Market Presence

• Strengthen global digital presence (website, SEO, content strategy)
• Build a strong and differentiated brand positioning
• Develop case studies, thought leadership, and market credibility

1. Budgeting & Performance Management

• Own marketing budget planning and allocation
• Ensure efficient spend with clear ROI / ROAS accountability
• Prioritize high-impact growth channels

1. Product & Service Growth

• Drive go-to-market and growth for internal services and products
• Collaborate with product teams on product marketing
• Validate growth hypotheses and launch new initiatives

Requirements: 5+ years of experience in B2B marketing / growth / CMO roles (IT services, SaaS, or consulting) Proven track record of:

• building marketing strategy from scratch
• scaling lead generation and pipeline
• driving measurable revenue growth Hands-on experience with:
• CRM systems (Salesforce preferred)
• analytics and data-driven decision-making
• SEO, performance marketing, and inbound channels Experience managing budgets and cross-functional teams Practical experience using AI tools in marketing

Core Competencies: Strong strategic thinking with hands-on execution Business mindset: marketing = revenue Deep understanding of B2B funnels and sales processes High level of ownership and accountability Strong analytical and problem-solving skills

Nice to Have: Experience within the Salesforce ecosystem Experience with AppExchange products Exposure to the US and EU markets Background in consulting or outsourcing companies

We Offer: Direct impact on company growth and strategy An opportunity to build and scale marketing from scratch Work with global markets and clients High level of ownership and autonomy Competitive compensation with performance-based incentives

This Role Is for You If: You’ve built marketing engines that generate revenue, not just leads You think like a business leader, not just a marketer You combine strategy, analytics, and execution You want real ownership and measurable impact