Senior Marketing Manager

The future belongs to gamedev. AlphaNova - game development company is looking for a Marketing Manager for project collaboration. Do you love games as much as we do? We are sure that it is you who will be able to strengthen our team. Together we will make the best product.

Requirements

5+ years of experience in performance marketing / user acquisition (mobile) Proven experience launching mobile apps or games from scratch Hands-on experience with at least 2–3 platforms:Meta Ads (required) Google App Campaigns AppLovin / Unity Ads / TikTok

Strong understanding of:CPI / CPA / ROAS / LTV break-even logic budget estimation

Experience with analytics tools:AppsFlyer / Adjust

Strong expertise in creative strategy:hooks / angles / iteration high-volume creative testing approach

Ability to structure campaigns from zero and define testing strategy Ability to clearly explain complex concepts in simple terms Data-driven mindset with real cases

Responsibilities

Define go-to-market strategy for mobile apps/games from pre-launch stage Build a clear step-by-step launch plan (from zero to first scale) Estimate realistic test budgets and scaling scenarios Design UA structure across channels (Meta / Google / AppLovin / Unity, etc.) Define creative strategy:what creatives to produce how many creatives are needed what to test first

Recommend analytics and tracking setup:event structure (install → trial → purchase) attribution setup (AppsFlyer / Adjust) funnel logic

Identify key risks and common mistakes before launch Answer strategic questions and provide actionable recommendations

We offer:

Competitive rate. Work with international products. Work format - remote. Salary, tied to the dollar exchange rate.