Copywriter (CRM / Email)
Description
Copywriter (CRM / Email)
About the Role We are looking for a Copywriter to create content for CRM campaigns (email, push, SMS). You will work with templates, adapt texts for different offers, and support marketing communications.
Responsibilities Write email campaigns (sport / casino / promo). Prepare push and SMS texts. Adapt content for different campaigns and offers. Create A/B test variations. Work with templates and guidelines. Implement edits based on feedback. Support content localization for different GEOs. Requirements 1–2 years in copywriting (digital / CRM / email / SMM). Experience writing engaging or sales-driven texts. Understanding of basic copywriting principles (CTA, structure, headlines). Basic marketing knowledge (offers, audience, funnel). Ability to write clearly and concisely. English C1. Nice to have: Experience with email campaigns or performance content. Additional languages.
Tools: Google Docs / Notion / Figma, task trackers.
KPIs 95% tasks delivered on time. 1–2 rounds of revisions. Clear, structured, error-free texts. Consistent tone of voice. Working Conditions Remote work. Flexible start of the working day.
Skills
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