Marketing Data Analyst

At A-Players, we are looking for a Marketing Data Analyst with experience in performance marketing analytics and web products. In this role, you will work with large-scale advertising data, develop and maintain attribution models, and evaluate the effectiveness of marketing channels to drive revenue growth.

We need a professional who is not only technically skilled, but also excels at data analysis, insight generation, and translating complex data into actionable recommendations that impact business decisions. ‍ Responsibilities: Marketing Attribution: Build and maintain attribution models, including working with MMP data. Channel Performance: Analyze the effectiveness of advertising channels (Facebook Ads, Google Ads, etc.). Billing Analytics: Analyze payment data, monetization funnels, and conversion rates across PSPs. A/B Testing: Design experiments, perform statistical analysis, and interpret results. Automation: Develop and maintain Airflow DAGs, write Python scripts for data analysis and processing.‍ BigQuery: Write complex SQL queries, optimize performance, and conduct data exploration.

What we look for: 2+ years of experience as a Marketing Data Analyst / Growth Analyst / Performance Analyst. Experience working with attribution data. Experience analyzing advertising channels such as Facebook Ads and Google Ads.‍ SQL (advanced): window functions, CTEs, complex joins, query optimization.‍ BigQuery: experience working with large-scale datasets, understanding of partitioning and cost optimization.‍ Python: scripting for data analysis, automation, and data processing.‍ Marketing Attribution: understanding of attribution models, experience with MMPs (AppsFlyer or Adjust).‍ A/B Testing: strong statistical thinking and ability to correctly interpret results.

Nice to have: Airflow: writing and maintaining DAGs. dbt: working with data models. Billing/PSP data: experience working with systems like Stripe, PayPal, Primer.‍ MMM (Media Mix Modeling): basic understanding.

We offer: Exciting challenges and growth prospects together with an international company. High decision-making speed and diverse projects. Flexibility in approaches, no processes for the sake of processes. Effective and friendly communication at any level. Highly competitive compensation package that recognizes your expertise and experience, Performance Review practice to exchange feedback and discuss terms of cooperation. Flexible schedule, opportunity to work in a stylish and comfortable office or remotely. Respect for work-life balance (holidays, sick days - of course). Bright corporate events and gifts for employees. Additional medical insurance. Compensation for specialized training and conference attendance. Restaurant lunches at the company's expense for those working in the office, endless supplies of delicious food all year round.