Data Analyst (AdTech / Experimentation / Performance Analytics)

We are looking for a Data Analyst to join a global product team working on a large-scale mobile marketing platform. This role focuses on performance analysis, experimentation, and data-driven decision making in a high-load AdTech environment. You will help identify where the system is losing value, design meaningful metrics, and provide insights that directly impact product and data science decisions.

Responsibilities Analysis & Insights Analyze campaign performance and system behavior Identify inefficiencies in pricing, pacing, and traffic selection Break down complex performance data into clear, actionable insights Experimentation Define and calculate key metrics (including intermediate metrics) Analyze A/B tests and interpret results Ensure fair experiment conditions (budget, traffic, etc.) Data Exploration Investigate data quality issues and anomalies Build datasets to support modeling and experimentation Explore new signals, features, and opportunities Collaboration Work closely with Data Science, ML Engineers, and Product teams Translate analytical findings into business recommendations

Current Focus Areas Pricing & Budget Scalability — scaling budgets while maintaining performance User Selection Optimization — improving conversion rates (CVR) through targeting Exploration Efficiency — reducing wasted budget during exploration Incrementality Measurement — measuring true lift vs attributed performance Fraud Detection & Filtering — improving traffic quality

Requirements Bachelor’s or Master’s degree in Computer Science, Mathematics, Statistics, Economics, or similar ~2 years of experience in a data-related role Strong knowledge of statistics, A/B testing, and data analysis Experience working with large datasets and performance metrics Ability to explain complex data in a clear and structured way Strong problem-solving skills and proactive mindset

Nice to Have Experience in AdTech / marketing / auctions Understanding of incrementality and attribution models Internship or experience in high-scale data environments

What Success Looks Like You clearly identify where the system is underperforming Your analysis drives experiments and product decisions You build reliable metrics, dashboards, and insights that improve system performance

About the Role This is a great opportunity for a Data Analyst who wants to work on real-time, high-scale systems, collaborate with Data Science teams, and directly influence product performance through data.