Website Manager

Key Responsibilities

Website Performance & Conversion Optimization Own end-to-end website performance, with direct accountability for conversion rates, page speed (targeting 85+ Google PageSpeed score), Core Web Vitals, and post-launch error rates. Lead CRO strategy including A/B testing frameworks, landing page optimization, and user journey improvements. Analyze heatmap data across top-trafficked pages on fmgsuite.com and the blog; deliver optimization recommendations based on user engagement signals. Proactively identify and propose revenue-generating web initiatives, not just respond to inbound requests. Analytics & Reporting Own and maintain GA4 properties and dashboards; deliver monthly web analytics reporting covering traffic sources, top landing pages, organic and AI-driven growth, page views, and conversion rates. Establish and maintain a monthly web health reporting cadence using GTmetrix and similar tools. Report on heatmap insights on the first Monday of each month and web performance metrics on the last Monday of each month. Build and maintain Google Tag Manager to support conversion tracking, working alongside our agency and internal stakeholders to support paid media tracking needs. Provide actionable insights tied to business outcomes, not just traffic metrics. Web Infrastructure & Quality Assurance Own web infrastructure health: error monitoring, uptime, and proactive issue detection. Implement and enforce a thorough QA process for all releases to ensure zero broken components in production. Maintain a clear, transparent roadmap of web improvements, technical debt, and optimization initiatives. Document recurring issues and build processes to prevent repeat failures. Strategy & Stakeholder Leadership Develop and maintain a CRO and web improvements roadmap tied explicitly to revenue growth. Lead web strategy discussions with marketing leadership, presenting optimization ideas with supporting data and projected impact. Establish monthly and quarterly performance goals with clear KPIs; self-report progress consistently. Serve as the subject matter expert on web performance across the marketing team, educating stakeholders and providing clear status updates.

Required Qualifications 4+ years of experience in website management, digital marketing, or web optimization roles with demonstrated ownership of web performance outcomes. Proven track record of running CRO programs, A/B testing, and heatmap analysis that produced measurable conversion improvements. Strong command of GA4, Google Search Console, GTmetrix, and Google Tag Manager. Hands-on experience with heatmap and user behavior tools (e.g., Hotjar, Microsoft Clarity, or similar). Demonstrated ability to own and report on web KPIs including conversion rates, lead generation metrics, page speed, and traffic growth. Experience managing website releases with a structured QA process and low post-launch error rates. Strong analytical mindset with the ability to translate data into prioritized, actionable recommendations. Excellent communication skills, including the ability to present results, surface issues proactively, and articulate tradeoffs to both technical and non-technical stakeholders. A genuine builder mentality: proactive, self-directed, and revenue-focused rather than task-oriented. Readiness to work from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

Preferred Qualifications Experience with HubSpot and integrating website analytics with marketing automation platforms. Familiarity with AEO (Answer Engine Optimization) and AI-driven search visibility strategies. Working knowledge of SEO fundamentals including on-page optimization, site architecture, and keyword strategy. Experience managing microsites or multiple web properties. Familiarity with UX design tools such as Figma for collaboration with design and development teams. Experience in B2B SaaS or demand-driven growth environments.

We offer Comfortable working place; Medical insurance after the trial period ending; Team-building activities; 24 paid vacation days per year; 5 paid sick leave days per year.