Senior Technical Marketing Specialist (Growth / AdTech)

Senior Technical Marketing Specialist (Growth / AdTech) We are looking for a Senior Technical Marketing Specialist to drive our advertising ecosystem, optimize performance channels, and contribute to the evolution of our marketing infrastructure. This role sits at the intersection of marketing, data, and product, making it ideal for someone with a strong performance background and a technical mindset who wants to influence how marketing systems are built and scaled.

You will work closely with company leadership and cross-functional teams to improve channel performance, enhance integrations, and shape the future of our marketing capabilities.

Key Responsibilities Own and optimize performance marketing across multiple channels (paid social, programmatic, etc.) Translate business needs into scalable marketing and technical solutions Collaborate with engineering and data teams to improve tracking, attribution, and integrations Analyze campaign performance and drive data-informed decisions Identify growth opportunities across channels and markets Contribute to the development of internal tools and automation processes Align marketing efforts with overall product and business strategy

Primary Focus Optimize and scale paid acquisition channels Improve data accuracy, attribution, and reporting systems Drive automation of marketing processes to reduce manual work Enhance efficiency and scalability of marketing operations

Secondary Focus Explore and test new advertising channels and tools Support integration of new platforms from a marketing and performance perspective Contribute to strategic decisions on channel expansion

Technical & Product Contribution Work closely with APIs, tracking systems, and marketing tools Define requirements for marketing-related features and internal tools Support development of scalable marketing infrastructure Ensure data integrity and compliance across platforms Participate in roadmap discussions related to marketing and growth

Required Qualifications 4–6+ years of experience in performance marketing / growth / media buying Strong hands-on experience with major advertising platforms (Meta, TikTok, LinkedIn, etc.) Strong analytical mindset and experience with data-driven decision-making Experience with tracking, attribution models, and marketing analytics Understanding of marketing funnels and user acquisition strategies Comfort working with technical teams and discussing integrations AI-first mindset and willingness to use AI tools for optimization and automation Strong communication and stakeholder management skills

Nice to Have Experience with programmatic advertising (DSPs, SSPs, ad exchanges) Basic understanding of APIs, webhooks, or data pipelines Experience building or improving internal tools or automation workflows Exposure to product management or interest in moving toward a product role Experience in regulated industries (healthcare, pharma, etc.)

Why this role This role is perfect for marketers who want to go beyond campaign management and influence how marketing systems and products are built. You will have the opportunity to work on complex adtech challenges, collaborate with technical teams, and grow toward a Product-oriented or Product Manager role