Senior Media Buyer

We are looking for a Senior Media Buyer to take ownership of our advertising channels performance and play a key role in shaping our future product strategy. This position combines hands-on media buying expertise with a strategic mindset, offering a clear growth path toward a Product Manager role.

You will work closely with company leadership, data, and engineering teams to scale advertising performance, optimize channel integrations, and gradually transition into product-driven decision-making.

Key Responsibilities Own and manage paid media campaigns across multiple advertising platforms Drive performance optimization through testing, scaling, and data analysis Collaborate with data, engineering, and product teams to improve campaign efficiency and tracking Translate business goals into actionable media buying strategies Identify growth opportunities across new and existing advertising channels Work closely with leadership to align media strategy with overall business objectives Mentor junior media buyers and contribute to team knowledge sharing

Growth Scope (Product-Oriented Responsibilities) Participate in shaping the strategy for advertising channel integrations Provide insights to improve automation and data synchronization between platforms Collaborate on defining requirements for internal tools and dashboards Contribute to roadmap discussions related to marketing and adtech capabilities Gradually take ownership of product initiatives related to acquisition and performance marketing

Primary Focus Scale and optimize paid acquisition channels (social, programmatic, etc.) Improve campaign performance through data-driven decision-making Enhance tracking, attribution, and reporting accuracy Reduce manual processes through automation and tooling

Secondary Focus Explore and test new advertising platforms and traffic sources Identify high-potential channels for scaling Support integration of new channels from a business and performance perspective

Technical & Analytical Contribution Work closely with APIs, tracking systems, and attribution tools Ensure data accuracy and consistency across platforms Provide structured feedback for improving internal tools and integrations Support automation initiatives to increase efficiency and scalability

Required Qualifications 4–6+ years of hands-on experience in media buying / performance marketing Strong experience with major advertising platforms: Paid social (Meta, TikTok, LinkedIn, etc.) Programmatic / DSPs (as a plus) Strong analytical mindset and experience with data-driven optimization Experience with tracking, attribution models, and performance analytics Understanding of marketing funnels and user acquisition strategies Experience working with large budgets and scaling campaigns AI-first mindset: willingness to use AI tools for optimization, testing, and automation Strong communication skills and ability to work cross-functionally Experience mentoring or leading junior team members

Nice to Have Experience with programmatic ecosystem (DSPs, SSPs, ad exchanges) Basic understanding of APIs, integrations, or marketing tech infrastructure Experience collaborating with product or engineering teams Background in automation or building internal tools Interest in transitioning into a Product Manager role

Why this role This is not just a media buying role — it's an opportunity to grow into Product Management, influence platform development, and shape how advertising technology is built and scaled within the company.