SEO Specialist (Middle / Senior)

We are looking for an experienced SEO Specialist to launch and scale a content-driven iGaming project — an expert hub focused on casino games and gaming ecosystems. The primary goal is to drive high-quality traffic and convert it into leads for casino brands.

This is not a classic review-based SEO role. The focus is on building a structured, content-led SEO product, including pages around games, mechanics, formats, long-tail keyword clusters, and expert-level content.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

• 2–3+ years of SEO experience, including at least 1.5 years in iGaming / betting
• Proven experience with content-driven SEO projects
• Strong understanding of site structure, content optimization, and meta data
• Hands-on experience with On-Page and Off-Page SEO (including grey/white/black hat techniques)
• Advanced use of tools such as Google Search Console, Ahrefs / Semrush, Screaming Frog, and analytics platforms
• Understanding of building SEO strategies beyond traditional review sites, satellites, and cross-brand approaches — focusing on expert content hubs

HOW YOU WILL MAKE AN IMPACT:

• Launch the project from scratch, including defining and executing the SEO strategy
• Collect, expand, and cluster semantic core across games, mechanics, and related user intents
• Design and develop site structure: categories, sections, and landing pages
• Build SEO logic for different page types
• Develop and optimize internal linking structure
• Identify growth opportunities through new keyword clusters and page formats
• Work closely with content:
• Prepare detailed briefs for writers
• Use AI tools where applicable for content generation
• Review, edit, and optimize content for SEO and search intent
• Improve structure and performance of existing pages
• Conduct basic SEO audits and create tasks for developers
• Monitor and control implementation of SEO improvements
• Optimize conversion from traffic to casino brand leads
• Perform competitor analysis and identify best practices
• Build and manage backlink profile using various strategies (white/grey/black hat)
• Implement optimizations to improve visibility in LLM-based search results

WHY YOU’LL LOVE IT HERE:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)