PPC Media Buyer (only with Dating Experience)

Responsibilities:

• Launch and scale PPC campaigns for dating offers (primarily Google Ads) • Keyword research and search intent analysis for dating vertical • Creation and testing of ad copies compliant with dating policies • Management of budgets, bids, CPA / ROI targets • Setup and optimization of conversion tracking (registrations, subscriptions, payments) • A/B testing of creatives, landers and funnels • Monitoring traffic quality, approvals, bans and account health • Working closely with tech / tracking / product teams

Requirements:

• Strong knowledge of Google Ads policies (dating, adult, sensitive content) • Experience with keyword-based traffic (Search, Discovery) • Understanding of dating funnels: registration → subscription → rebill • Ability to work with CPA / RevShare models • Hands-on experience with trackers and analytics Experience with Tier-1 GEOs (US, UK, CA, AU) • Work with pre-landers and compliant funnels • Experience recovering accounts / ads