CRM / Retention Lead

We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino industry to take ownership of player retention strategy and drive LTV growth.

What you will do: Develop and implement retention strategies: reduce churn, increase loyalty and LTV. Optimize CRM: segmentation, personalization, and processes. Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns. Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications. Manage all communication channels: email, push, SMS, messengers, in-app. Lead a team of retention managers and collaborate with cross-functional teams. What we expect from you: 2+ years of experience in CRM / retention / database marketing. Experience in iGaming / betting / casino, launching and optimizing retention initiatives. Proficiency with CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP. Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV). English — Upper-Intermediate+ (working proficiency). What we offer: Opportunity to impact key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits. Lead projects for implementing a new CRM and developing retention analytics. Work with international markets (CIS, Africa, MENA). Build and manage a retention team and implement industry best practices.

If you are ready to drive company growth through player retention and lead a team of professionals, join us!