Chief Marketing Officer

We’re looking for a data-driven and execution-minded Chief Marketing Officer (CMO) to lead and scale our marketing engine across multiple countries, channels, and customer segments. As CMO, you’ll own the full marketing strategy — from paid acquisition and brand building to retention and lifecycle flows. You'll be responsible for deg and executing a multi-market, multi-channel growth system, deeply rooted in business intelligence and experimentation. You’ll collaborate closely with the Expansion Manager, Product leadership, and founders to enter new markets, build go-to-market (GTM) plans, and shape how mental health is delivered globally.

Key Responsibilities: Marketing strategy

• lead integrated multi-channel strategy (paid, organic, lifecycle, brand, PR) across all markets and segments Business Intelligence & Analytics
• develop a robust analytics layer to track CAC, LTV, funnel health, and channel attribution; turn data into decisions GTM & expansion
• co-develop GTM playbooks for new market launches; support Expansion team with scalable acquisition frameworks Growth
• design and implement experiments to drive acquisition, activation, retention, and monetization; identify growth loops and viral mechanics Full-funnel ownership
• from lead gen and onboarding to retention and referrals; build customer journeys that work across regions Team hiring & leadership
• hire and lead a high-performing team across performance, content, CRM, analytics, and country marketing Collaboration & alignment
• build deep integration with Product, Supply, and Expansion; drive shared KPIs and OKR rituals Budgeting & planning
• own marketing budgets and growth forecasting per region; run monthly and quarterly planning cycles Brand & messaging
• own Clearly’s narrative across cultures and channels; ensure consistency while localizing effectively C-suite impact
• report to co-founders; help define company-wide strategy based on user insights and growth metrics Expectations: 7+ years in senior marketing or growth roles (marketplaces, SaaS, or health tech preferred) Proven track record in international or global markets Hands-on experience with multi-market expansion, performance marketing, brand development, and CRM Deep understanding of funnel optimization, segmentation, retention strategies, and marketing attribution Strategic thinking and structured planning, with the ability to zoom into operational detail when needed Proven leadership experience: hiring, mentoring, and aligning teams across disciplines and time zones Fluency in English Strong analytical skills: cohort analysis, funnel metrics, budgeting, A/B testing, BI tooling (e.g. Looker, GA4, Mixpanel, etc.) Track record of driving results in complex, multistep user journeys Passion for mental health and motivation to build something meaningful and global

Would be a plus: Experience in telemedicine or mental health marketplaces Experience with Latin American or Southern European markets Previous ownership of GTM for new countries or product lines Familiarity with growth loops and AI-driven personalisation Fluency in Spanish or Portuguese

What we offer: Competitive compensation + performance-based bonuses Profit share or Equity path for long-term upside and strategic influence Professional development budget for conferences, courses, and executive education Direct access to founders and a cross-functional leadership team Remote-first culture with flexibility, ownership, and fast decision cycles A mission that changes lives, backed by real traction and an international vision