Senior Manager - Marketing. Growth & New Business (Readvertised)

Main Purpose JOB DESCRIPTION Lead the development and execution of the commercial strategy for Fixed Broadband services and other New Business areas, including pricing, product bundling, and go-to-market plans, to drive revenue growth and market penetration for MTN’s product portfolio. Align commercial initiatives with business objectives, ensuring the successful execution of product offerings and promotions tailored to customer segments. Monitor and analyze commercial performance, focusing on revenue generation, customer acquisition, and profitability, while identifying opportunities for cost optimization and enhancing business performance. Conduct market research and competitor analysis to stay ahead of industry trends, ensuring MTN's services remain competitive & aligned with evolving customer needs. MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position. Job Title: Senior Manager- Marketing Reports to: General Manager, Growth and New Business No. of Vacancies: 1 Main Job Functions Formulate and implement the overall strategy for the function in alignment with MTN’s ambition for Fixed Broadband products and services and other Growth Areas Review and refine strategy based on market analysis /data analysis, competitor analysis and outcomes of customer surveys & research Manage the product portfolio and is responsible for architecting pricing, promotion and creating growth roadmaps Holistic oversight of all market development endeavors within the function, designed to attain robust market positioning, product refinement, efficient implementation of go-to-market strategies, and increase market penetration Oversee the product offerings lifecycle from ideation, design, development to launch and beyond. Ensure that the products and services meet the needs and expectations of customers while achieving MTN’s overall strategy Ensure that the products and services are delivered on time, within budget, and with high quality Responsible for ensuring the right mix of pricing, product positioning and differentiation Acquire, develop and grow the respective portfolios (Global and Local) ecosystem in line with the strategy Design and model the analytical frameworks to proactively address dip in usage, potential churn customers, customer lifetime value etc. Deliver financial and commercial improvement per customer and per product category Recommend strategies to engage customers at various stages of their lifecycle, from onboarding to retention and loyalty Gain a deep understanding of customer segments by analyzing data related to behavior, demographics, usage patterns, and preferences Identify market requirements based on analysis, market research and input from customer surveys Develop the overall roadmap for products and services, business unit level strategy formulation, planning, budgeting and forecasting Define the offerings, pricing framework and marketing plan to be implemented