Head of Marketing, Brands

Requirements: 8–10 years of experience in brand or marketing leadership in the FMCG sector Background in media, agency, or integrated marketing environments. Proven experience managing multiple brands. Strong strategic, creative, and commercial acumen. Brand Strategy & Architecture Is the Brand Manager for NBS

• Next Media’s current Affairs, leading brand and Nile Post Develop and execute enterprise-wide brand strategy for Next Media’s portfolio. Lead brand consolidation and alignment across the 26 brands. Define brand positioning, value propositions, and tone of voice. Establish brand governance frameworks and guidelines. Creative & Brand Experience Leadership Provide strategic oversight to creative, content, and brand execution teams. Ensure creative output aligns with brand strategy and business objectives. Champion audience-centric storytelling across platforms. Campaign & Experience Planning Lead development of brand campaign strategies. Oversee brand-led events, activations, and experiential marketing. Ensure seamless integration between brand, creative, and digital execution. Trade Marketing & Partnerships Oversee trade marketing strategy and partner activations. Grow and strengthen Tier 1 and Tier 2 trade marketing partners. Ensure strong brand visibility in partner environments. Commercial Brand Support Support proposal development and pitches with strong brand strategy. Package brand and creative solutions for clients. Identify monetizable brand-led opportunities.