Career Directions LtdKampala, Uganda

Regional Manager - Fashion Retail

Description

Job Title: Regional Manager - Fashion Retail Location: Kampala, Uganda (with regular travel to Kigali, Rwanda) Function: Retail & Customer Experience Reports to: Head of Retail The Regional manager is in charge of Country operations in Uganda / Rwanda JOB PURPOSE The Regional Manager is responsible for driving the commercial success, operational efficiency, and brand integrity of all stores across the two markets. The role oversees the full performance of the region, ensuring alignment to our client Operating Standards across five core pillars: Revenue & Profit, People, Product, Brand Presentation, and Customer Experience. This role also manages external relationships with suppliers, landlords, and partners, and supports country-level marketing and customer engagement efforts. The role is also the primary point of contact for our client Fashion Group’s operations in both Uganda and Rwanda. MAIN ACCOUNTABILITIES AND ACTIVITIES Regional revenue & profitability: drive achievement of all country based targets against all retail KPIs including conversion, basket size and MSI. Develops and implements sales strategies to achieve revenue targets for the region and the overall region, and implements corrective action to address performance gaps. Marketing & Partnerships: Share local market insights and competitor trends and advise HQ on country-specific opportunities and risks Coordinate country-specific marketing campaigns and align these with the overall company marketing strategy. Build relationships with key stakeholders, media, community partners and  local influencers. Ensure execution of regional marketing campaigns and promotions aligned to brand plans. Stakeholder Management: Manage relationships with landlords, local suppliers, logistics providers, and regulators, and also represent our client in key business forums and negotiations in both markets People Management & Leadership: Lead, coach, and mentor Store Managers within the region to meet sales and customer experience objectives. Develop staffing plans and allocate resources to ensure optimal operations within the region. Monitor staff performance and provide ongoing feedback, training, and development opportunities. Makes recommendations for recruitment, performance management for all staff within the region. Product performance Is the key point of contact between the regional stores and HQ. Monitors product performance and stock level and coordinates with the merchandising team to ensure that the assortment balance and stock levels are consistently optimized. Escalates all product related issues to the relevant HQ teams and follows up for resolution. Customer Experience Excellence & VM Standards: Drive the customer experience strategy across all stores in the region, ensuring consistent service delivery. Implements and monitors customer feedback systems in line with the group to identify areas for improvement. Ensure that region stores maintain Visual Merchandising standards in accordance

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