Role: Engineering

Rate: $120.00–$150.00 USD/hr

Skills: Marketing

Overview

We are a high-volume direct-to-consumer mortgage marketing platform seeking a senior direct response strategist to design a scalable Creative Portfolio Optimization System.

This is a system architecture engagement — not copywriting or campaign execution.

We want to formalize how creative is:

The output will become a core internal operating system.

Objective

Design a disciplined, scalable framework that governs:

·       Volume-based template count rules

·       Creative displacement & fatigue rules

·       Multi-client scalability model

Scope & Deliverables

1. Creative Allocation Framework

·       Formula-based allocation model (Excel-ready logic)

·       Rules for shifting volume based on magnitude (not just rank)

2. Control / Challenger Governance Model

·       Rules for promotion & displacement

3. Volume-to-Creative Decision Model

·       Recommended number of active creatives by contact volume

·       Decision tree for low vs mid vs high volume programs

4. Statistical Testing Framework

5. CPA vs Response Weighting Logic

·       Optimization framework when conversion data exists

6. Implementation Playbook

Final deliverable: A documented optimization system we can operationalize internally.

Ideal Background

·       10+ years in direct response marketing

·       Experience running large-scale direct mail programs

·       Background in credit card, insurance, fintech, or telecom acquisition preferred

·       Built or governed control/challenger frameworks

·       Experience with portfolio-level optimization and testing design

Timeline

4–6 weeks

Weekly working sessions expected.

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