Head of Retention
Description
BettingJobs is working with an exciting new online casino who are seeking to bring in a Head of Retention to join their team in Manila. This role will be fully on site.
Job Overview
We are seeking a data-driven and customer-focused Retention Marketing Manager to lead the development and execution of strategies that drive customer engagement, loyalty, and lifetime value. In this role, you will collaborate across teams to create targeted campaigns that ensure our customers stay engaged, reduce churn, and advocate for our brand.
Key Responsibilities
Strategy Development:
Develop and implement a comprehensive retention marketing strategy that aligns with business goals.
Define and track customer lifecycle stages, identifying opportunities to improve engagement and retention.
Leverage data to segment the customer base and tailor messaging to specific audience groups.
Campaign Management:
Plan, execute, and optimize multi-channel retention campaigns (e.g., email, SMS, in-app, social) to engage customers.
Design and oversee loyalty programs, rewards systems, and referral initiatives.
Partner with creative and product teams to develop compelling content and personalized experiences.
Analytics and Reporting:
Monitor key performance indicators (KPIs) such as retention rates, churn rates, customer lifetime value (CLV), and engagement metrics.
Conduct A/B testing and analyze data to continuously improve campaign effectiveness.
Present insights and recommendations to stakeholders.
Collaboration:
Work closely with Product, Sales, and Customer Success teams to align retention strategies with overall business objectives.
Collaborate with the Data and Analytics team to ensure accurate tracking and reporting.
Partner with the Marketing team to integrate retention efforts with acquisition campaigns.
Qualifications
Education & Experience:
Bachelor’s degree in Marketing, Business, or a related field is preferred.
7+ years of experience in retention marketing, CRM, or a related field.
Proven track record of deg and implementing successful retention strategies.
Skills:
Strong understanding of customer lifecycle management and segmentation.
Proficiency with CRM tools (e.g., SendGrid or Customer.io,, or similar) and marketing automation platforms.
The data-driven mindset with experience in analytics tools (e.g., Google Analytics, Tableau).
Excellent project management and organizational skills.
Strong communication and collaboration abilities.
Preferred:
Experience in the gaming industry.
Familiarity with retention-focused metrics and KPIs.
Reference number: 1311689 Profession:Company: Betting JobsDate posted: 15th Jan, 2026