CRM Manager

BettingJobs is working with a fast-growing iGaming company who are seeking to hire a CRM Manager to join their team in Sofia. This is an exciting opportunity for a data-driven CRM professional to take ownership of lifecycle marketing, retention strategy, and player engagement across multiple markets. Responsibilities:

• Develop and execute the overall CRM and lifecycle marketing strategy across casino and sportsbook products.
• Plan, launch and optimise multi-channel CRM campaigns (email, SMS, push, in-app) to drive retention, reactivation and player value.
• Segment player databases based on behaviour, lifecycle stage and value to deliver personalised and automated journeys.
• Monitor KPIs including retention rate, churn, LTV and campaign performance, making data-led improvements.
• Work closely with BI, Product, VIP and Acquisition teams to align promotional mechanics and bonus strategies.
• Oversee campaign calendars, bonus configurations and CRM tools to ensure seamless execution.
• Ensure compliance with regulatory and responsible gaming requirements across target markets. Requirements:
• 3+ years’ experience in a CRM, Lifecycle or Retention role within the iGaming industry.
• Strong understanding of player segmentation, bonus strategy and promotional mechanics.
• Experience using CRM platforms (e.g. Salesforce, Optimove, FastTrack, or similar).
• Analytical mindset with the ability to interpret data and translate insights into action.
• Excellent communication skills and ability to work cross-functionally.
• Experience in regulated and/or grey markets is advantageous.

Consultant

XXXX XXXX

Recruitment Consultant

7933 509 998) Reference number: 1321861 Profession:Company: Betting JobsDate posted: 25th Feb, 2026