VP of CRM

BettingJobs is partnering with our client, a leading group operating a number of online gaming brands in.com markets, in their search for a VP of CRM. This position can be based on-site in Cyprus or remote with frequent travel to Cyprus. Responsibilities:

• Develop and execute the company's overall CRM strategy to drive customer engagement, retention, and loyalty.
• Manage and optimize customer data, segmentation, and CRM platforms.
• Plan, execute, and monitor customer communication campaigns across multiple channels (email, SMS, push notifications, etc.).
• Analyse customer behaviour and campaign performance to continuously improve lifecycle marketing and retention strategies.
• Monitor CRM performance, produce regular reports, and present insights and recommendations to senior management.
• Lead, mentor, and manage the CRM team to ensure effective execution of CRM initiatives. Requirements:
• Proven experience in CRM, customer lifecycle management, and marketing automation systems.
• Experience managing and developing CRM or marketing teams.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and stakeholder management skills.
• Experience with Smartico is beneficial.
• Candidates with experience in grey/.com markets may be particularly relevant.

Consultant

XXXX XXXX

Associate Director

7834 748 383) Reference number: 1326383R Profession:Company: Betting JobsDate posted: 16th Mar, 2026