Casino Marketing Lead

BettingJobsis working with an established UKGC operator who are seeking to bring in a Casino Marketing Lead, to join their team in East Sussex. Our client is offering a hybrid set up for this position.

Key Responsibilities:

• Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.

• Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.

• Manage the day-to-day operations of the online casino platform.

• Work with game providers to launch new content and ensure a competitive product offering.

• Monitor game performance, promotions, and player engagement to optimise revenue.

• Assist in planning and executing casino promotions and campaigns.

• Ensure compliance with UKGC regulations and responsible gaming policies.

• Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.

• Analyse data to identify trends, opportunities, and areas for improvement.

• Report on campaign performance, always using data and come with KPI performance - activity, turnover, bonus costs, revenue, ROI & overall product performance.

• Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.

• Presenting ideas for original content and bespoke games.

• Managing the exclusive roadmap, ensuring strong content all year round.

• Understanding which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.

• Offering game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.

• Compiling game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.

Requirements:

• Proven experience in an online Casino Manager role or similar within the iGaming industry.

• Experience with CRM tools.

• Strong understanding of online casino games, player behaviour, and market trends.

• Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.

• Data-driven and detail-orientated with good analytical and problem-solving skills.

• Excellent communication, organizational, teamwork and interpersonal skills.

• Passion for the gaming industry and a proactive, results-driven attitude.

• Knowledge of iGaming providers and aggregators, what content they offer, and where.

• Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.

• Experienced with Xtremepush.

• High attention to detail.

Reference number: 1312432 Profession:Company: Betting JobsDate posted: 19th Jan, 2026