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CompanyTa' Xbiex

CRM Manager

Description

BettingJobs is thrilled to collaborate with our client, a prominent online bookmaker known for transforming the sports betting and gaming industry, in their search for a CRM Manager to join their team based in Malta.

Key Responsibilities:

  • Own and execute the end-to-end CRM lifecycle strategy across all products, from acquisition and onboarding to retention, cross-sell, and reactivation.

  • Design, optimise, and scale customer journeys, with a strong focus on activation, early-life engagement, and long-term customer value.

  • Lead market-level CRM strategy covering segmentation, targeting, personalisation, and lifecycle automation.

  • Plan and deliver multi-channel CRM campaigns across email, SMS, push, and in-app messaging.

  • Drive engagement and revenue through always-on lifecycle programmes, promotions, and test-and-learn initiatives.

  • Introduce and scale automated, trigger-based CRM workflows to improve efficiency and performance.

  • Collaborate with cross-functional teams (Sportsbook, Revenue, Finance, IT, Operations) to align CRM with commercial, operational, and regulatory requirements.

  • Own CRM performance measurement, reporting, and optimisation, including A/B testing and experimentation.

  • Lead CRM operations optimisation, tooling, best practices, and data hygiene.

  • Stay current with CRM trends and technologies, proposing innovative improvements.

  • Lead, coach, and develop a high-performing, data-driven CRM team.

Requirements:

  • Degree in Marketing, Business, IT, or a related field.

  • 3+ years' CRM experience within the iGaming industry.

  • 2+ years' experience leading and managing a team.

  • Hands-on experience with CRM platforms (ExtremePush preferred) and marketing automation tools.

  • Strong CRM and lifecycle marketing knowledge, including automation, workflows, and trigger-based campaigns.

  • Advanced Excel and strong analytical skills, with experience working on large datasets.

  • Understanding of email best practices and mobile-first design.

  • Strong organisational, communication, and stakeholder management skills.

  • Proactive, hands-on team player with a solution-oriented mindset.

  • Strong knowledge of Sportsbook and Casino products; experience with high-value players is a plus.

Reference number: 1309424 Profession:Company: Betting JobsDate posted: 7th Jan, 2026