Global Head of Product Marketing

BettingJobs is partnering with a leading multi-product content provider in the iGaming industry in their search for a Global Head of Product Marketing to join their team based in Latvia. Responsibilities:

• Define and own the global product marketing strategy across all iGaming verticals — Slots, Live Casino, and Sportsbook.
• Partner closely with Product, Commercial, and Brand teams to create compelling narratives, messaging, and GTM campaigns that resonate across global markets.
• Serve as the subject-matter expert for all product verticals, ensuring deep understanding of player engagement, product mechanics, and technological infrastructure.
• Lead and mentor a global product marketing team.
• Develop and maintain a comprehensive GTM framework for new launches and key updates.
• Utilise product analytics and market data to guide strategy, identify trends, and drive decision-making.
• Analyse competitors to inform roadmap and positioning.
• Drive cross-functional alignment between Product, Marketing, and Operations teams globally. Requirements:
• 10+ years of experience in Product Marketing, with at least 5 years in senior or global leadership roles within the iGaming industry.
• Proven success in Slots, Live Casino, and Sportsbook marketing strategies and GTM execution.
• Deep understanding of product lifecycle management, player acquisition, retention, and monetization strategies.
• Demonstrated ability to launch and scale products across multiple international markets.
• Data-driven mindset — skilled in analysing performance metrics and optimising strategy.
• Excellent storytelling, presentation, and stakeholder management skills.
• Proven leadership experience managing diverse, distributed teams.
• Bachelor or Master’s Degree in Marketing, Business, or Product Management (MBA preferred).

Consultant

Jennifer Innes

CEOXXX-XXX-XXXX) Reference number: 129225L Profession:Company: Betting JobsDate posted: 30th Mar, 2026