Head of VIP
Description
BettingJobs are working with a well-established online crypto casino who are looking to add a Head of VIP to join their team based remotely. Responsibilities:
- Own the global VIP portfolio, accountable for revenue, retention, LTV, incentive efficiency, and exposure.
- Define and manage the VIP framework, including segmentation, tiers, benefits, limits, and engagement strategy.
- Implement real-time monitoring, alerts, and decision-making processes.
- Make high-impact commercial decisions on incentives, bespoke offers, limits, and player treatment.
- Provide regular performance forecasts and strategic insight to senior leadership.
- Develop and evolve the VIP vision and strategy across all products.
- Maintain a strong understanding of competitor propositions and player expectations, ensuring a differentiated and defensible VIP offering.
- Balance short-term performance with long-term loyalty, sustainability, and brand positioning.
- Own the end-to-end VIP onboarding and long-term engagement strategy.
- Collaborate with CRM, product, acquisition, partnerships, social, and brand teams to scale the VIP portfolio.
- Oversee VIP social and community channels (X, Discord) as acquisition and engagement tools.
- Convert partnerships and sponsorships into tangible VIP value and approve high-impact experiences.
- Build, lead, and develop the VIP team, defining roles, KPIs, workflows, and performance standards.
- Establish governance around incentives, risk, exposure, and player treatment.
- Continuously improve tooling, processes, and automation to drive efficiency and scale. Requirements:
- 5+ years' experience in VIP leadership or high-value portfolio management within iGaming.
- Proven commercial ownership of high-value customer portfolios.
- Strong analytical and strategic decision-making skills.
- Experience building teams and operating models.
- Deep understanding of competitive VIP landscapes and player behaviour.
- Comfortable operating in a high-responsibility, always-on environment.
Consultant
Cole Clark
Recruitment Consultant
7485 346 106) Reference number: 1318816 Profession:Company: Betting JobsDate posted: 12th Feb, 2026