Acquisition Marketing Manager - Japan

BettingJobs is working with a new service provider within the iGaming industry who are looking for an **Acquisition Marketing Manager

• Japan** to join their team based inSri Lanka.. Key Responsibilities:
• Develop and execute acquisition strategies tailored to the Japanese market
• Plan, launch, and optimize paid acquisition campaigns (Google, Meta, DSPs, local ad networks, affiliates, influencers, etc.)
• Manage acquisition funnels from first touch to conversion, focusing on CPA, LTV, and ROI
• Collaborate with affiliate partners, media buyers, and external agencies
• Analyse campaign performance and produce actionable insights and reports
• Test new channels, creatives, and landing pages to improve conversion rates
• Monitor competitor activity and market trends in Japan’s iGaming landscape
• Ensure all marketing activities align with local regulations and compliance requirements
• Work closely with Product, CRM, and Retention teams to maximise player value Requirements:
• 3+ years of experience in acquisition or performance marketing
• Proven experience within iGaming, online gambling, or related high-growth digital industries
• Strong understanding of the digital marketing ecosystem
• Hands-on experience with paid media platforms and tracking tools
• Data-driven mindset with strong analytical and optimization skills
• Experience working with affiliates and performance-based partnerships
• Ability to manage budgets and scale campaigns efficiently
• Fluent in Japanese; professional working proficiency in English
• Self-starter mentality with the ability to thrive in a fast-paced, startup environment

Consultant

XXXX XXXX

Recruitment Consultant

7483 077 381) Reference number: 1293230J Profession:Company: Betting JobsDate posted: 23rd Mar, 2026